Heat Index.(broadcasting briefs)(Brief Article)

Advertising Age, March, 2002

7 Lachlan Murdoch Gen-X mogul gets thicker portfolio at News Corp. No. 3 exec and son of Rupert gets oversight of 33 local U.S. TV stations to go with publishing operations. Is Rupert a step closer to abdication?

5 Speed Channel Audi provides publicity boon by including footage from the cable net in new national ad campaign. Also, extensive coverage of booming Nascar provides reason to stake a checkered flag among the clutter.

6 CNN May be losing battle with Fox News, but new hire James Carville should help. The mastermind of Clinton's '92 victory joins ``Crossfire'' as Democratic standard bearer. He's more pleasantly outlandish than Fox czar Roger Ailes.

3 NBA on NBC Commentator Jayson Williams in manslaughter mess. Michael Jordan suffers...

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