Small Fries; In a landscape ruled by supersized agencies, these boutiques are brave (foolhardy?) enough to go it alone.(Statistical Data Included)

Advertising Age, March, 2002 by Vagnoni, Anthony

For Mike Lescarbeau, London has nothing on Vadnais Heights, Minn. In his U.K. days he worked at the very cool Leagas Delaney, but then he was just an employee. Now he's got his own ad agency, where he's partner, creative director and-at times-chief cook and bottle washer.

It was in those latter roles that he found himself earlier this year in a cap and smock, standing behind the counter of a Culver's Frozen Custard restaurant outside Minneapolis. ``The high point of the evening was a 25-minute tour of the walk-in freezer,'' said the former group creative director at Publicis Groupe's Fallon Worldwide. ``It was 25below, and I was wearing a short-sleeved shirt.''

He learned the cold truth about custard and burgers that night. But as a co-founder and...

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