Advertising Industry
Industry: Email Alert RSS FeedOnline Strategies: AOL recruits sales veterans for battle with Yahoo!, MSN; Porter, Barrett charged with selling advertisers on value of Internet.(Richard Porter, Michael Barrett)(Brief Article)
Advertising Age, March, 2002 by Elkin, Tobi
Looking to boost sagging online ad sales, AOL Time Warner's America Online appointed two veteran sales executives to head agency relations and to convince marketers to spend more money on digital media.
AOL appointed Richard Porter, 44, as exec VP-sales, interactive marketing, and Michael Barrett, 39, as senior VP-agency relations, international and partner relations; both will report to Robert Friedman, president-interactive marketing.
The appointments follow similar moves at rivals Yahoo! and Microsoft Corp.'s MSN, both of which re-tooled their online sales and marketing structures. For AOL, the moves are critical as it concentrates resources on developing cross-platform media packages for advertisers. AOL's challenge is to convince marketers to...
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