Advertising Age

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Articles in April, 2002 issue of Advertising Age

• Forward-looking marketers will lead the way on wireless.(future of marketing leadership)(Brief Article)
  by Rothenberg, Randall
• Legal Affairs: Court ruling supports fax ads.(overturns portion of Telephone Consumer Protection Act)(Brief Article)
  by Teinowitz, Ira
• General Motors: ANALYST TAKE.(Brief Article)
• Comings & Goings.(various hirings and promotions)(Brief Article)
• Work.(various new ad campaigns)(Brief Article)
• Marketing: Japan; Will WiLL fade away?(Brief Article)
  by Gray, Campbell
• Teflon togs get $40 mil ad push; Doner effort pushes ease of care and wear.(DuPont contracts with Doner in teflon advertising campaign)(Brief Article)(Statistical Data Included)
  by Macarthur, Kate
• Pipe Dreams.(Brief Article)
  by Elkin, Tobi
• U.S. patiently awaits wireless texting that's soaring overseas.(Brief Article)
  by Riedman, Patricia
• Rare prime-time teaser campaign gets MLife off to a running start.(AT and T Wireless Services Inc.)(Brief Article)
  by Elkin, Tobi
• In search for suits, PDA's can make their connection on golf course.(personal digital assistants)(Brief Article)
  by Berger, Robin
• Promotions: 'Architectural Digest' takes art tour; Marketers try custom events to reel in their high-end clients.(Brief Article)
  by Fitzgerald, Kate
• BEER BUST.(Philip Morris may sell Miller Brewing to South African Breweries)(Brief Article)
  by Chura, Hillary; Dipasquale, Cara B.
• Agency Relationships: BBDO defends Pizza Hut turf.
  by Thomaselli, Kate Macarthur And Rich
• 4A's chairman rues 'multiple assaults'; Kaess says agency world suffers from effects of economy, consolidation and integrated marketing.(American Association of Advertising Agencies)(Brief Article)
  by Cuneo, Lisa Sanders And Alice Z.
• The Week.(marketing industry contracts)(Brief Article)(Statistical Data Included)
• The Player: TBWA/Chiat/Day's Seifert goes the limit for clients; New York prez looks to provide biz leadership.(Brief Article)
  by Thomaselli, Rich
• Multicultural: Chrysler revs review.(Chrysler Group's multicultural ads)(Brief Article)
  by Linnett, Richard
• Bcom3 pay plan aims to keep execs through a merger deal; Omnicom filing details acquisitions.(Brief Article)
  by Cardona, Mercedes M.
• After 9/11: Ad Council readies major brand effort.(Brief Article)
  by Teinowitz, Ira
• Automakers agree, winning youth early key to future.(kids have impact on parents' car purchases)(Brief Article)
  by Halliday, Jean
• Mixed review for P.O. plan ; No new hikes; tepid response to restructuring.(U.S. Postal Service; John Potter, Postmaster General)(Brief Article)
  by Teinowitz, Ira
• Department Stores: A Penney's saved; Will spending $1 billion give it 100 more years?(J.C. Penney Company Inc.)(Brief Article)(Statistical Data Included)
  by Cuneo, Alice Z.
• The Player: Sievert takes on challenge of translating AT&T's mLife ; Marketing chief oversees effort amid criticism.(Brief Article)
  by Elkin, Tobi
• Work.(marketing contracts)(Brief Article)
• Publishers Information Bureau: Mag execs see some stability returning.(first-quarter ad-page results)(Brief Article)
  by Fine, Jon
• Heat Index.(TV broadcasting news)(Brief Article)
• The Player: Austrian tries to make the French Lion a little bigger; CEO Prenner readies Cannes for June festival.(new CEO of International Advertising Festival, Franz Prenner)(Brief Article)
  by Wentz, Laurel
• Ads without reason to buy can't jump-start economy.(companies are cutting back on advertising during economic downturn)(Brief Article)(Statistical Data Included)
  by Crain, Rance
• Adages.(Column)
  by Linnett, Richard
• Methodology.(58th annual Advertising Age Agency Report )(Brief Article)
• Garfield's Ad Review: Saturn drivers more like zeros than heroes in new campaign.(Brief Article)
  by Garfield, Bob
• Spots: Verizon.(Verizon Communications launches brand campaign)(Brief Article)
• Sports Sponsorship: The goal of marketing ; Marketers pour much of budget into World Cup.(Brief Article)
  by Chura, Laurel Wentz And Hillary
• Dunning suit wages on against Ziff.(Former Ziff Davis Media Chairman-CEO Jim Dunning)(Brief Article)
  by Fine, Jon
• Toyota: ANALYST TAKE.(Brief Article)
• Trucks help the general rebound as Detroit giant snags buyers with sizzle.(General Motors plans corporate ad strategy)(Brief Article)
  by Halliday, Jean
• The Ad Market.(Brief Article)
  by Cardona, Mercedes M.
• When advertising mixes with Hollywood, cheap alloy results.(Brief Article)
  by Donaton, Scott
• The ax falls on the CEO; Judgment day comes earlier and it's time to weigh the impact.(chief executive officers must adapt and deliver results quickly)(Brief Article)(Statistical Data Included)
  by Gaines-Ross, Leslie
• Gen'l Mills 100: new food blitz ; Push will span all categories, include Pillsbury products.(General Mills to introduce products)(Brief Article)(Statistical Data Included)
  by Thompson, Stephanie
• People.(multiple company hiring and promoting)(Brief Article)
• Is she a loser or an underdog? It depends on where you live.(Brief Article)
  by Hatfield, Stefano
• Self-Regulation: Coors nears agreement for ad review.(Coors Brewing Co.)(Brief Article)
  by Teinowitz, Ira
• Nescafe's assault grinds to U.S. halt ; Nestle gives up ground coffee; pushes Frothe.(Brief Article)
  by Thompson, Stephanie
• Al triage; Revered by Wall Street and reviled by tobacco foes, Philip Morris tries to turn over a new leaf as Altria. You've come a long way, baby.(Brief Article)
  by Dipasquale, Cara B.
• Chevron's $100 mil gusher; Oil giant seeks consolidation.
  by Cuneo, Jean Halliday And Alice Z.
• Late News.(News Briefs)(Brief Article)
• Chill Wind ; Tough year all around as WPP, despite cold feet, tops Interpublic in 2001.(Brief Article)(Statistical Data Included)
  by Endicott, R. Craig
• Consumer magazine advertising linage for Jan.-March 2002.(magazine advertising sales for the second-quarter of 2002)(Brief Article)(Statistical Data Included)
  by Fine, Jon
• Brady's Bunch.(Conde Nast Publications, Spin, Advertising Women of New York)(Brief Article)
  by Brady, James
• The Week.(includes several articles)(Brief Article)(Obituary)
• Frito-Lay may bag Wow! brand; Snack maker pulls fat-free chips from some store shelves in reverse trial.(Brief Article)
  by Thompson, Stephanie
• BMW shows its resilience, extends event marketing.(Brief Article)
  by Guyer, Lillie
• Chairman Ford plays to the TV audience in a flat year.(Ford Motor Co.'s Bill Ford to be in commercials)(Brief Article)(Statistical Data Included)
  by Halliday, Jean
• Investigation: Color Wheel cuts staffers.(alleged involvement with Grey Worldwide, Mitchell E. Mosallem)(Brief Article)
  by Sanders, Lisa
• Growth Strategies: Food takes license as sales slump cure.(Brief Article)
  by Thompson, Stephanie
• Managing Conflicts: TBWA juggles spirits accounts.(Brief Article)
  by Chura, Hillary
• Editorial: Grey problem is everyone's issue.(investigation of former Grey Worldwide executive impacts advertising agencies)(Brief Article)
• 4A's searches for signs of life.
  by Cuneo, Alice Z.
• Power Struggle: Hollings targets Muris, FTC mission.(Sen. Fritz Hollings, D-S.C.; FTC Chairman Tim Muris)(Brief Article)
  by Teinowitz, Ira
• The Ad Market.(ad industry employment and stocks info)(Brief Article)(Statistical Data Included)
  by Cardona, Mercedes M.
• A Big-Life: A Mary-ology.(Mary Wells Lawrence)(Brief Article)
• Mott's ripe for TV ; Spending more than doubles to $10 mil; supports fruit trio.(Brief Article)
  by Thompson, Stephanie
• Heat Index.(briefs)(Brief Article)
• On the scene: On his way out, Ryan talks tough about biz.(Brendan Ryan addresses the American Association of Advertising Agencies' Management Conference)(Brief Article)
  by Cuneo, Alice Z.
• Beer Marketing: Brewers binge on malt drinks; Some warn category is in for a hangover.(figures and forecasts)(Brief Article)(Statistical Data Included)
  by Chura, Hillary
• The Ad Market.(Brief Article)
  by Cardona, Mercedes M.
• Garfield's Ad Review - Innocence lost: Midas sags to a low with geriatric nudity spot.(by Cliff Freeman and Partners)(Brief Article)
  by Garfield, Bob
• 'Challenger's mentality' dissipates as Koreans gain.(Hyundai Motor America and Kia Motors America)(Brief Article)
  by Halliday, Jean
• Learn from masters.(Brief Article)
  by Stengel, Jim
• The Buzz ; What we're talking about.(Brief Article)
• Garfield's Ad Review: Wendy's spot sets right scene, but comes up short on sense.(first advertising campaign after death of Dave Thomas)(Brief Article)
  by Garfield, Bob
• People.(Brief Article)
• Garfield's Ad Review: NORML's Bloomberg ad drops a big smoke bomb on the facts.(National Organization for Reform of Marijuana Laws)(Brief Article)
  by Garfield, Bob
• Brady's Bunch.
  by Brady, James
• Sports: NBC packages NBA playoff for payoff.(Brief Article)
  by Friedman, David Goetzl And Wayne
• 'Steven' putting emotion back in PC market stuck on cost, function.(Brief Article)
  by Gilbert, Jennifer
• The Biz: M[orning]TV to the rescue at CBS?(Brief Article)
  by Friedman, Wayne
• TV ratings race: Sweeping up memories ; Networks tap nostalgia for May contest.
  by Goetzl, Wayne Friedman And David

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