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Industry: Email Alert RSS FeedTV sports rights crisis brings boom-to-bust woe to soccer.(ITV Digital)(Brief Article)
Advertising Age, April, 2002 by Hatfield, Stefano
Paying too much for sports rights has brought about a crisis in the TV business that's already damaged a major media empire, Kirch. Now it threatens the world's oldest soccer league, the English Football League, and the repercussions may be felt in sports around the globe.
As many as 30 soccer clubs, some more than 100 years old, may go bankrupt if Carlton and Granada Television, the major independent British commercial networks, make good on their threat to close down their jointly owned ITV Digital network. They placed ITV Digital in receivership last week. Two years ago, ITV Digital beat off fierce competition from Rupert Murdoch's BSkyB to win broadcast rights for what is now the Nationwide Football League (named after its financial-services-company...
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