Late News.(includes multiple records)(Brief Article)

Advertising Age, April, 2002

Toyota eyes four shops in race to land Scion

[torrance, calif.] Four ad agencies are vying for Toyota Motor Sales USA's estimated $50 million account for its all-new Scion youth sub-brand. Jim Lentz, VP-Scion, told Advertising Age Toyota expects to name a winner in about 90 days. He declined to identify contenders. Scion is targeting buyers under 25 years old and starts selling two models in June 2003 via Toyota dealerships. Scion will be sold for the first nine months in California only before rolling out to other regions. One model is a version of the boxy high-wagon Black Box that Toyota has sold in Japan for more than two years. Scion is targeting unit sales of 100,000 in 2005.

Simon Worldwide sees likely liquidation

[los angeles] Former...

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