There's a fine (but clear) line between teasing and abusing.(Vindigo; TiVo Inc.)(Brief Article)

Advertising Age, April, 2002 by Rothenberg, Randall

Business models can be a terrible thing: unpredictable, confounding, vexatious-not just for the marketer but for the consumer as well.

To grasp the horrifying complexities, and to understand how ever-present and ``real world'' the issue is, consider two of my personal fave raves in the infotainment arena, Vindigo and TiVo, both of which have perplexed me in recent weeks.

Vindigo, which I first plugged in this space some two years ago, is an innovative, interactive lifestyle and entertainment guide headquartered in your palmtop. Like a Zagat's book, Vindigo guides a consumer to restaurants (or bars, stores, etc.). Unlike a paper guidebook, Vindigo is instantly searchable by preference, street corner or specialty-and (best yet) it was originally offered...

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