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Industry: Email Alert RSS FeedSpots: Burger King.(Chicken Whopper television marketing campaign)(Brief Article)
Advertising Age, April, 2002
To raise its pecking order in the fast-food chicken arena, Burger King Corp. is running a $35 million TV effort to launch its Chicken Whopper. One of three spots via independent Amoeba, Santa Monica, Calif., features animated chickens. Art director and copywriter: Len Fink. AdAge.com QwikFIND aan34t
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