McCann forms Olympics shop; O5 Group dedicated to tapping world market with offices in China, Italy, Greece.(McCann-Erickson WorldGroup)(Brief Article)

Advertising Age, May, 2002 by Thomaselli, Rich

Interpublic Group of Cos.' McCann-Erickson WorldGroup has created a dedicated agency for Olympic marketing, with plans to open an office in the great, untapped market of China.

The newly formed O5 Group has offices in New York, Detroit and beginning early 2003, Beijing, site of the 2008 Olympic Summer Games. O5 will also open offices later this year in Athens, Greece, host of the 2004 Summer Games, and Milan, Italy, near the city of Turin, site of the 2006 Winter Games.

BIG GUNS

The agency's core business is Olympic consulting, contract negotiation and sponsorships. O5 serves as an independent entity within McCann. Though it plans to seek its own clients, two of the Olympics' biggest sponsors are already two of McCann-Erickson Worldwide's...

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