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Advertising Age, May, 2002
Blue, Vanilla new entries in soda wars
The cola category could heat up this summer with the launch of two soft drinks: PepsiCo's Pepsi-Cola North America's Pepsi Blue, rolling out in August and Coca-Cola Co.'s Vanilla Coke, launching now. Marketing for berry-flavored Blue will mimic that of blockbuster sibling Mountain Dew Code Red with Internet, outdoor and nontraditional efforts, said Dave Burwick, Pepsi's senior VP-marketing of carbonated soft drinks. Pepsi's agency is Omnicom Group's BBDO Worldwide, New York. Coca-Cola, meanwhile, unveiled its cream-soda-like flavored drink last week. Interpublic Group of Cos.' Martin Agency, Richmond, Va., handles the campaign. AdAge.com QwikFIND aan46s, aan49b
KFC abandons toys for kids' meals
KFC...
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