Advertising Industry
Industry: Email Alert RSS FeedOmnicom's ups & downs.(Omnicom Group Inc. divests of some electronic and Internet investments)(Brief Article)(Statistical Data Included)
Advertising Age, May, 2002 by Cardona, Mercedes M.; Thomaselli, Rich
Omnicom Group bravely ventured into interactive in 1997 with stakes in then-flashy shops such as Agency.com, New York ; Organic, San Francisco; and Razorfish, New York. It even restructured its i-shop holdings around the New York-based Communicade, a wholly owned subsidiary that functioned as a holding company for Omnicom's investments in 16 online agencies.
But by April 2001, Omnicom was making a hasty retreat, inking a deal with Pegasus Partners II, a private investment company, to exchange its equity in Communicade for a stake in Seneca Investments, New York, a new interactive services holding company formed by Pegasus. Seneca later acquired the remaining equity in both Agency.com and Organic, offering Agency.com shareholders $3.35 per share and Organic...
Brought to you by CBS MoneyWatch.com
- Best- and Worst-Paid College Degrees
- 6 Things You Should Never Do on Twitter or Facebook
- How Much Sleep Do You Really Need?
- 6 Big Myths about Gas Mileage
- 5 Rules for Immediate Annuities
- Death in the Family: 12 Things to Do Now
- Dumbest Things You Do With Your Money
- 6 Online Networking Mistakes to Avoid
- 401(k) Mistakes to Avoid
- 5 Economic Scenarios to Keep You Up at Night
- The Real ‘Best Places to Retire’
- Best Credit Cards for You
- 12 Tough Questions to Ask Your Parents
- The Real ‘Best Colleges’
- Home Buyer Tax Credit: How to Cash In
- Why You Shouldn't Bash Cash
- 8 Phony 'Bargains' and Better Alternatives
- Danger: 3 Debit Card Scams to Avoid
- 6 Myths About Gas Mileage
- 29 Fees We Hate Most
- Quick and Easy Ways to Boost Returns
- Best Stocks to Buy Now
- Lower Your Taxes: 10 Moves to Make Now
- New Jobs: 8 Lessons from Real-Life Career Switchers
- The New Job Market: Who Wins and Who Loses?
- Health Care Reform's Public Option: Everything You Need to Know
- Volunteer Work When Unemployed: Should You Work for Free?
- Whose Recovery Is This?
- Long-Term-Care Insurance: 4 Biggest Risks to Avoid
Most Recent Business Articles
- CORRECTION FROM SOURCE/Media Advisory: Fallen Canadian Soldiers and Journalist Return Home
- Fox Networks Group and Bright House Networks Strike Comprehensive Deal to Distribute Fox Broadcast Stations, National Cable and Regional Sports Networks
- Fox Networks Group and Time Warner Cable Strike Comprehensive Deal to Distribute Fox Broadcast Stations, National Cable and Regional Sports Networks
- Houston Radio D.J. Kevin Kline Completes 500-Mile, 13-Day Ultramarathon Across Texas for Kids with Cancer
- Seaspan Corporation Provides Information on the CSCL Hamburg
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Using object-oriented analysis and design over traditional structured analysis and design
- Design a commission plan that drives sales - Sales Commissions
