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Industry: Email Alert RSS FeedLate News.(includes several articles)(Brief Article)
Advertising Age, June, 2002
UST 'suspends' ads from sports mags
[greenwich, conn.] U.S. Smokeless Tobacco Co. pulled ads from AOL Time Warner's Sports Illustrated, Primedia's Hot Rod and Motor Trend and Vulcan Ventures' Sporting News, pending a review. The UST action came one day after a California state court fined cigarette marketer R.J. Reynolds Tobacco Co. $20 million for targeting teens through its magazine ad buys in violation of its agreement with state attorneys general (see story, P. 4). Separately, a recent report from the Massachusetts Department of Health contended UST's magazine ads target kids. UST Exec VP-General Counsel Richard Verheij said UST believes it is in compliance with the state agreement but ``we are being responsive to the concerns raised and have decided to...
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