The Week.(includes multiple records)(Brief Article)

Advertising Age, June, 2002

HP picks post-merger agencies

Hewlett-packard co.said brand advertising will appear in September to tout the merged HP and Compaq Computer Corp. Publicis Groupe's Optimedia, San Francisco and London, handles consolidated global media-buying. Interpublic Group of Cos.' Initiative Media, New York, handled media buying for Compaq, and retains a small piece of European business. Publicis' Publicis & Hal Riney, San Francisco, and overseas siblings, which handled HP's broadcast buying, retain media-planning duties. Omnicom Group's Goodby Silverstein & Partners, San Francisco, will remain lead agency for global brand advertising and will continue to do brand media planning, according to Gary Elliott, VP-HP marketing communications. Publicis Groupe Worldwide will be...

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