Late News.(advertising/marketing news briefs)(Brief Article)

Advertising Age, June, 2002

RJR will extend Camel line with Turkish Royal

[winston salem, n.c.] R.J. Reynolds Tobacco Co. will extend its Camel line with the national launch July 1 of Camel Turkish Royal, confirmed Scott Rhodes, VP-marketing for Camel. The full-priced, medium-flavored cigarette joins the Camel Turkish Family as a richer-flavored sibling of light-style Camel Turkish Gold and menthol Camel Turkish Jade. ``We'll have a full range of marketing tactics to build awareness and trial,'' said Mr. Rhodes, who would not reveal specific marketing plans. All communications will use Camel's umbrella theme-''Pleasure to burn''-created by Camel's agency of record, Mezzina Brown & Partners, New York. Point-of-sale materials are handled by Gyro Worldwide, Philadelphia. Although a...

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