Recruiting For Change: Global experience key to McD's search ; In seeking new chief marketing officer, chain rethinks structure.(McDonald's Corp. is recruiting for new chief marketing officer)(Brief Article)

Advertising Age, June, 2002 by Macarthur, Kate

As McDonald's Corp. begins meeting with candidates for a global chief marketing officer, the company is making other changes here and abroad to rebuild its international marketing machine.

The fast-feeder has enlisted Korn/Ferry International to lead the search, according to several executives. Already a handful of senior marketing executives have had initial meetings with top management. Both McDonald's and Korn/Ferry declined to comment.

When the search began in April, executives close to McDonald's questioned whether the company had a solid expectation on the duties and reporting structure for the newly created post. Now, at least one executive close to the process said the new hire will report jointly to Chairman-CEO Jack Greenberg and Jim Skinner,...

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