Advertising Age

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Articles in July, 2002 issue of Advertising Age

• Paid Placement: Divided search party; Marketers love it; consumer groups cry foul.(internet advertising on search engines)(Brief Article)
  by Elkin, Tobi
• IAB launches new campaign touting ad value of Internet.(Interactive Advertising Bureau)(Brief Article)
  by Elkin, Tobi
• The buzz in Europe is about Omnicom's ups and downs.(Brief Article)(Editorial)
  by Hatfield, Stefano
• Forecast: Tech/Telecom.(Brief Article)
  by Elkin, Tobi
• Agencies; Corporate 'lethargy' will hinder second-half spending.(Brief Article)(Statistical Data Included)
  by Sanders, Lisa
• Share battle: P&G lets Secret out with sexy serial ads; Cliffhangers take page from Taster's Choice.(Brief Article)
  by Dipasquale, Cara B.; Neff, Jack
• The Week.(Brief Article)
• Rebranding: Wachovia debuts effort after First Union merger; Brokerage arm gets first ads; local ads for name-change follow.
  by Cardona, Mercedes M.
• Big splash small pond.(NY and London ad markets compared)(Brief Article)
  by Wentz, Laurel
• Changing strategy: Venturing offline; CoolSavings tries direct mail to plump profit.(Brief Article)
  by Dipasquale, Cara B.
• Dove to launch hair care in U.S.; Unilever could spend $50 mil expanding on European success.(Brief Article)
  by Neff, Jack
• Earnings analysis: Newspaper companies looking up from the bottom; Some signs of a recovery, but it will be unsteady.(Brief Article)(Industry Overview)(Statistical Data Included)
  by Cardona, Mercedes M.
• On the brink? Kmart still struggles to find its way out of the darkness; It's going to take more than ads to turn around.(Brief Article)
  by Cuneo, Alice Z.
• 42% ad revenue decline: AOL's uphill battle ; Ad strategy overhauled in revival attempt.(America Online)
  by Elkin, Tobi
• Argentina's ad crisis; As the nation endures economic turmoil, marketers pull products from shelves and ad spending plunges.(Brief Article)
  by Newbery, Charles; Wentz, Laurel
• Brady's Bunch.(Brief Article)
  by Brady, James
• Spots: RAV4-EV.(commercial from Saatchi & Saatchi)(Brief Article)
• Technology: TiVo genie is out of the bottle.(company expects to nearly double number of subscribers)(Brief Article)
  by Elkin, Tobi
• Coors eyes second shop for beer biz; Insists FCB will retain lead on $125 mil account.(Coors Brewing Co.; Foote, Cone & Belding)(Brief Article)
  by Chura, Hillary; Macarthur, Kate
• People & Players.
• Brady's Bunch.
  by Brady, James
• Forecast: Auto.(Brief Article)
  by Halliday, Jean
• Work 7.15.02 ; Image of the week.(Target, Nabisco's Wheat Thins, Lavalife)(Nabisco's Wheat Thins)(Lavalife)(Brief Article)
• People & Players.(Brief Article)
• The Biz - Wanna win at the upfront? Just Lucas.(Brief Article)
  by Goetzl, David
• Trying for turnaround: Ailing Levi Strauss refits U.S. strategy ; New products, focus on women part of cure for sales slump.(Brief Article)(Statistical Data Included)
  by Cuneo, Alice Z.
• Sony Web media play muddies ad-edit line ; Electronics giant purchases space for 'articles' on prime properties.(Sony Electronics writers post editorials on popular web sites)(Brief Article)
  by Elkin, Tobi
• The Biz: HBO bets on 'Sopranos' name.(magazine campaign to feature Annie Leibovitz photos)(Brief Article)
  by Goetzl, David
• Brady's Bunch.(includes, Scientific American joint venture to produce new magazine, SciTech Investor)(Brief Article)(Column)(Statistical Data Included)
  by Brady, James
• People & Players.
• Integrated Marketing: Liz launches scent; Claiborne puts $20 mil behind new Bora Bora.(Brief Article)
  by Sanders, Lisa
• The Week.(various news items)(Brief Article)
• Scatter is hot now, outlook dim for Q4.(Brief Article)
  by Friedman, Wayne; Goetzl, David
• Spots: Kmart.(spot promotes Joe Boxer)(Brief Article)
• Heat Index.(several entertainment industry news briefs)(Brief Article)
• Forecast: Food.(Brief Article)
  by Thompson, Stephanie
• The Player: Edelman will try to bring it all together for Digitas; CMO looks to market wares as one brand.(David Edelman, chief marketing officer)(Brief Article)
  by Dipasquale, Cara B.
• International; It seems that the best-case scenario for the global ad market is that the world will stay flat.(Brief Article)
  by Madden, Normandy; Wentz, Laurel
• Spotlight: Diesel Jeans gears up for music effort.(Diesel-U-Music Awards promotions)(Brief Article)
• Ogilvy drug-office win draws fire; Senate, House and losing ad agencies demand explanation.(Brief Article)
  by Teinowitz, Ira
• People.(Brief Article)
• Avis raises spending after cut ; New effort tries harder to target leisure travelers.(Brief Article)
  by Halliday, Jean
• Mega-flop: AOL reorgs ad tactics; Pittman promises failed to deliver for marketers.(Bob Pittman leaves AOL Time Warner)(Brief Article)
  by Fine, Jon
• Publishers Information Bureau: Declines slow but don't stop.(ad pages)(Brief Article)(Statistical Data Included)
  by Fine, Jon
• The Week.(industry briefs)(Brief Article)
• Secret of Secret's success: 'to be continued' workhorse.(Leo Burnett USA produces antiperspirant campaign)(Brief Article)(Column)
  by Garfield, Bob
• Chocolate gets boost; Premium-chocolate marketers set to spend $30 mil in advertising.(Brief Article)(Statistical Data Included)
  by Thompson, Stephanie
• Langdon takes COO post at DDB.(Laura Langdon, DDB Worldwide, New York)(Brief Article)
  by Thomaselli, Rich
• Consumer magazine advertising linage for Apr.-Jun 2002.(Brief Article)(Statistical Data Included)
• People & Players.(Brief Article)
• Top Spots; #1: Blockbuster.(Brief Article)
• Editorial: Marketing's age of accountability.(Brief Article)(Editorial)
• Madison & Vine: P&G's Pringles inks deal as gaming show title sponsor ; G4's 'Cheat!' features snack, Mr. P character.(Procter & Gamble Co.)(Brief Article)
  by Goetzl, David; Thompson, Stephanie
• The Ad Market.(Brief Article)(Statistical Data Included)
• Finding fresh perspective; An ad executive returned from sabbatical extols the many virtues of using a `time out' to rediscover lessons for the business world.(Brief Article)(Column)
  by Nadler, Lee
• Forecast: Package goods.(Brief Article)
  by Neff, Jack
• IPG eyes stake in Endeavor ; Entertainment unit seeks talent shop for groundbreaking deal.(Interpublic Group of Cos.)(Brief Article)(Statistical Data Included)
  by Friedman, Wayne; Sanders, Lisa
• The Ad Market.(Brief Article)
  by Cardona, Mercedes M.
• Marketing tactics - Ries' thesis: Ads don't build brands, PR does; Controversial new book claims publicity is now tool of choice.(Brief Article)
  by Neff, Jack
• Late News.(Brief Article)
• Crawford juggles ads and opera.(Bruce Crawford appointed chairman of New York's Lincoln Center)(Brief Article)
  by Thomaselli, Rich
• The Buzz.(industry briefs)(Brief Article)
• TV tie-ins: NBC cuts deal for fall line-up with Baskin Robbins ; Ice cream chain will create flavors; 'Fear Factor' Sundae anyone?(Brief Article)
  by Friedman, Wayne
• The Ad Market.(account movement, stock indices)(Brief Article)
  by Cardona, Mercedes M.
• Marketers look at new ideas, and PR becomes the 'closer'.(Brief Article)
  by Crain, Rance
• Exclusive: Interpublic sets up unit for J&J media; Kelly leads Universal McCann group on $1.3 billion business.(Universal McCann launches group to handle Johnson& johnson account, hires Peggy Kelly as senior VP)(Brief Article)
  by Linnett, Richard
• House members increase efforts to remove Ogilvy ; Anti-drug campaign still unsettled.(politicians try to block contract with Ogilvy and Mather for anti-drug campaign)(Brief Article)
  by Teinowitz, Ira
• Entertainment missing a punch line.(advertisers use mainstream message when targeting young people)
  by Fitzgerald, Kate
• The Biz: 'EW' rolls out branding effort.(periodical, 'Entertainment Weekly')(Brief Article)
  by Fine, Jon
• Census Data Partners.(SRC)(Brief Article)
• Radio; In a return to normalcy (if not to 2000), radio's rebound continues as advertisers look to connect.(Brief Article)(Statistical Data Included)
  by Dipasquale, Cara B.
• Muscle car for Mercury ; Marauder launch aims to add excitement to aging auto brand.(Brief Article)
  by Halliday, Jean
• The Player: Machtiger reinvents himself to lead PwC branding effort ; Ex-Y&R exec steps up to 'complex' biz.(profile of Bennett Machtiger)(Brief Article)
  by Cardona, Mercedes M.
• Emerging technologies: Coca-Cola, others try new alliance for interactive TV ; McCann leads group exploring applications.(Brief Article)
  by Elkin, Tobi
• Adages.(Brief Article)
  by Linnett, Richard
• Shop shakeup anticipated at Allied Domecq.(expecting agency shift)(Brief Article)
  by Chura, Hillary
• PepsiCo takes on breakfast giants; Quaker, Tropicana venture mirrors snack strategy.(Brief Article)
  by Chura, Hillary; Thompson, Stephanie
• Crain acquires HR monthly 'Workforce'.(Crain Communications)(Brief Article)
• Profit & Loss: Taking new route to find cool cash.(CoolSavings reports losses for first-quarter, year 2002)(Brief Article)(Statistical Data Included)
• Adages.(WPP Group PLC)(Brief Article)
  by Linnett, Richard

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