Advertising Industry
Industry: Email Alert RSS FeedMadison & Vine: P&G's Pringles inks deal as gaming show title sponsor ; G4's 'Cheat!' features snack, Mr. P character.(Procter & Gamble Co.)(Brief Article)
Advertising Age, July, 2002 by Goetzl, David; Thompson, Stephanie
Procter & Gamble Co. continues to integrate its products into entertainment content through a multimillion dollar deal to title a program with its Pringles brand on the new 24-hour video-game channel, G4.
``This relationship between Pringles and G4 is a great example of how strategic partnerships enable our brands to better connect with target consumers,'' said Jim Stengel, P&G's global marketing officer. ``It's about being where the consumer wants to be.''
The program, ``Cheat! Pringles Gamers Guide,'' will launch later this month featuring the salted snack and its ``Mr. P'' spokescharacter within the half-hour show, during commercial breaks and as part of special interstitials including an online poll of favorite games or ``cheat codes,'' the...
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