Advertising Industry
Industry: Email Alert RSS FeedToyota: Attik, Oasis nab Scion.(Brief Article)
Advertising Age, July, 2002 by Halliday, Jean
Toyota Motor Sales USA tapped independent Attik, San Francisco, and Dentsu's Oasis, New York, as its agency partners for the estimated $50 million launch of its Scion youth brand next summer.
Attik ``embodies the thinking of our target'' of 18-to-24-year-olds, said Brian Bolain, national manager, Scion. Oasis, which has handled the corporate account for Toyota Motor North America since 1993, ``has an untapped creative potential'' to do Internet work for Scion, he added. ``We certainly expect a large number of our customers will come to us through the Internet.''
The two agencies were among nine invited to pitch and survived a cut to four. Mr. Bolain declined to reveal other contenders, but said other partners will be hired as needed. Scion already...
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