Advertising Industry
Industry: Email Alert RSS FeedOgilvy drug-office win draws fire; Senate, House and losing ad agencies demand explanation.(Brief Article)
Advertising Age, July, 2002 by Teinowitz, Ira
The government's decision to retain WPP Group's Ogilvy & Mather as ad agency on the White House $152 million anti-drug account is under seige, as congressmen, senators and losing agencies demand a second look.
Ogilvy earlier agreed to some unusual requirements, including that it hire an ``ethics adviser.'' Even so, the legislators and some losing agencies maintained Ogilvy's earlier billing problems, which prompted it to settle civil accusations for $1.8 million and left the shop open to a continuing criminal investigation, should have led the government to award the account elsewhere.
Losing agencies declined to comment on whether they will make formal protests. This week, the losers will be told by the U.S. Navy, which picked Ogilvy, why they were...
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