Advertising Industry
Industry: Email Alert RSS FeedEmerging technologies: Coca-Cola, others try new alliance for interactive TV ; McCann leads group exploring applications.(Brief Article)
Advertising Age, July, 2002 by Elkin, Tobi
Several marketers, including Avis Rent A Car System, Coca-Cola Co., LaBatt USA and T.G.I. Friday's restaurant chain, have joined a unique alliance to explore and share best practices for interactive TV and other emerging media platforms.
The Collaborative Alliance Group, created by Universal McCann Futures, the emerging media arm of Interpublic Group of Cos.' McCann-Erickson WorldGroup, also includes media companies Cox Communications, AOL Time Warner's Turner Broadcasting and Discovery Digital Networks, along with interactive technology providers Invidi, ShadowTV, TiVo, Vindigo and Wink Communications.
``It's about understanding new opportunities and experimenting with them,'' said Robin Kent, chairman-CEO, Universal McCann Worldwide, New York....
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