P&G posts flat ad spending; media firms' results tepid ; Playboy halves loss; Univision profit drops 22.(Procter and Gamble, Univision Communications, Playboy Enterprises)(Brief Article)(Statistical Data Included)

Advertising Age, August, 2002 by Cardona, Mercedes M.

The advertising industry saw more mixed signals last week as marketing leader Procter & Gamble Co. reported ad spending was flat last quarter and more media companies reported weak results.

P&G said ad spending in the quarter was the same as last year despite the acquisition of hair-care marketer Clairol. But Chief Financial Officer Clayton Daley noted spending was up in dollars and as a percent of sales for the fiscal year ended June 30.

P&G, the nation's No. 2 advertiser behind General Motors Corp., reported fiscal fourth-quarter earnings ahead of analysts' expectations, with net income of $910 million vs. a loss of $320 million a year ago. Excluding restructuring charges and accounting changes, income rose 22% to $1.09 billion.

sales up...

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