Online news: Publishers see rise in Q2 ad revenue.(Brief Article)(Statistical Data Included)

Advertising Age, August, 2002 by Elkin, Tobi

While the overall advertising sector remains in the dumps, some prominent Web publishers saw a second-quarter surge in ad revenue. Fourteen Online Publishers Association member sites saw a 34.2% rise over the same period in 2001, and a 33.5% rise year-to-date. Among Web properties reporting data to the OPA: Forbes.com, New York Times Digital's NYTimes.com, Gannett's USAToday.com and Dow Jones & Co.'s Wall Street Journal Online.

But publishers declined to provide individual Q2 ad-revenue data. Second quarter 2001, and the rest of 2001 for that matter, were downright harsh. ``It's kind of like comparing the abyss with the turnaround,'' said Adam Gerber, VP-director of media strategy, WPP Group's Digital Edge, New York. He is cautiously optimistic for the fourth...

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