Advertising Industry
Industry: Email Alert RSS FeedSite relaunch: 'Times' travel; Revamp offers more ad options for marketers.(New York Times Digital's NYTimes.com)(Brief Article)(Statistical Data Included)
Advertising Age, August, 2002 by Elkin, Tobi
Exotic rain forests, Italian villas on the Amalfi coast, towering redwoods on the Oregon coast. Starting next month, subscribers to New York Times Digital's NYTimes.com will have access to these kinds of travel pleasures, special promotions and the New York Times' Travel section archive extending back to 1996 when the site relaunches its travel section.
The revamp promises readers easier navigation and new features, while marketers seeking to reach this highly coveted group will have new advertising opportunities such as the ability to send dedicated e-mail messages, a program called ``Featured Deal'' and sponsorship of expanded content across six travel categories that include cruise, golf, spa, beach, outdoor and ski. The ``Featured Deal'' will allow...
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