Advertising Industry
Industry: Email Alert RSS FeedGov't weighs political phone ads.(Brief Article)
Advertising Age, August, 2002 by Teinowitz, Ira
They are on TV, radio, the Internet and even in some cases in the sky. Now the Federal Election Commission is to decide Aug. 22 whether political ads can also be on cellphone screens.
Target Wireless, Fort Lee, N.J., has asked the commission to waive, for cellphones, its normal requirements that political ads say who is paying for ads. Target Wireless sells some of the ads that permit content providers to offer short 160-character screens of sports, stocks, news and headlines on cellphones.
The tiny amount of screen space available and the fact that consumers would have to pay extra to get all the disclosures justifies treating cellphone ads more like sky writing and bumper stickers than TV or the Internet, the company argues. And consumers have to opt...
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