Advertising Age

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Articles in September, 2002 issue of Advertising Age

• MLB sponsors spared strike.(News)(Brief Article)
  by Thomaselli, Rich
• The Week.(Briefs)(Brief Article)
• Sam Adams unlikely to be hurt by scandal; Antics could actually boost brewer's youthful image.(Boston Beer Co.)(News)(Brief Article)
  by Chura, Hillary
• As fat fight rages, Frito battles back; Ads, tie-ins focus on healthier snacks to quiet critics.(Frito-Lay)(News)(Brief Article)
  by Thompson, Stephanie
• Eats: Cheap combos.(Pop Culture)(Brief Article)
  by Macarthur, Kate
• Role of integrated marketing central to drug campaign.(Viewpoint)(Brief Article)
  by Crain, Rance
• Heat Index.(News)(Brief Article)
• Exclusive: Coke taps Lee as top creative; Will oversee all brands, media.(News)(Brief Article)
  by Chura, Hillary
• TV nets to lose $60 mil this 9/11; Media buyers praise sellers for shifting ads into fourth quarter.(The New Normal)(Brief Article)
  by Friedman, Wayne
• The Silver Winners: Television.(Hispanic Creative Advertising Awards)(Brief Article)
• OVERVIEW: Some gems, but much average work.(Hispanic Creative Advertising Awards)(Brief Article)
  by Cuneo, Alice Z.; Wentz, Laurel
• The Ad Market.(News)(Brief Article)
  by Cardona, Mercedes M.
• Madison & Vine: Discovery, Taco Bell sign ad pact.(News)(Brief Article)
  by Kim, Hank
• Ad spending to rise: survey.(News)(Brief Article)
  by Cardona, Mercedes M.
• Beers draws mixed review after one year; Some question nature of the job.(News)(Brief Article)
  by Teinowitz, Ira
• Editorial: Food addiction? Where's the beef?(Viewpoint)(Brief Article)(Editorial)
• Madison & Vine: Entertainment exec Flanders joins JWT; Icon prez offers 'reference point' for client ventures.(Icon Entertainment @JWT)(Brief Article)
  by Sanders, Lisa
• FYI. . .(multiple advertising industry contract news briefs)(Brief Article)
  by Wentz, Laurel
• Print-industry probe: Three execs plead guilty to federal fraud charges.(News)(Brief Article)
  by Sanders, Lisa
• Peggy Green; President of national broadcast, Zenith Media Services.(Media Mavens)(Brief Article)
  by Pendleton, Jennifer
• Editorial: Bill Wrigley, culture shaker.(Viewpoint)(Brief Article)(Editorial)
• Harley Earl's ghost represents automotive style renaissance.(Viewpoint)(Buick marketing strategy)(Brief Article)(Column)
  by Rothenberg, Randall
• Late News.(various news items)(Brief Article)
• Heat Index; Weekly Rating (0-10) of Sizzle & Fizzle.(News)(Brief Article)
• 9/11: Grey Global Group.(News)(Brief Article)
• Nicoderm goes live in Canada.(The World: Ad Age Global News & Data)(Pharmacia Canada ad)(Brief Article)
  by Chiasson, Gail
• Beef makers put freeze on ads for butcher aisle; After hefty outlays, Tyson, others shelve nat'l branding plans.(News)(Brief Article)
  by Thompson, Stephanie
• Exclusive: McD's sets `radical' plan to grow sales; Vegas meeting this week.(McDonald's Corp.)(News)(Brief Article)
  by Macarthur, Kate
• Why the ad community needs Saturn ad to succeed.(Viewpoint)(Brief Article)
  by Hatfield, Stefano
• Research - Study: Net best to get at business.(Interactive)(Brief Article)
  by Elkin, Tobi
• Red Cell will buy hotshop HHCL.(The World: Ad Age Global News & Data)(Brief Article)
  by Britt, Bill
• Ad creativity feels pressure; Humor was abandoned in 9/11's wake, but for better or worse normalcy has returned.(The New Normal)(Brief Article)
  by Linnett, Richard
• BofA calls supershop shootout; IPG, Omnicom compete in $165 mil creative review.(News)(Brief Article)
  by Cardona, Mercedes M.; Linnett, Richard
• Black leaders turn up heat; Talk of action against marketers that don't use minority shops.(News)(Brief Article)
  by Teinowitz, Ira
• Brady's Bunch.(People & Players)(Brief Article)
  by Brady, James
• People.(People & Players)(advertising agency appointments)(Brief Article)
• Trend Watch: Fashion Week gets hot; Marketers try to cash in on fashion's new place in mainstream.(Promotion)(Brief Article)
  by Fitzgerald, Kate
• What's your brand's job? Business is turbulent, just the time to give the corporate brand a thorough checkup.(Viewpoint)(Brief Article)
  by Adamson, Allen P.
• Brady's Bunch.(several media news briefs)(Brief Article)
  by Brady, James
• Print launched by Shangri-La Hotels.(The World: Ad Age Global News & Data)(Brief Article)
  by Madden, Normandy
• Exclusive: BK's Griller effort fails; Lack of sales may affect price of leveraged buyout.(new Burger King Corp. menu item fails in marketplace)(Brief Article)
  by Macarthur, Kate
• People.(multiple advertising, media industry briefs)(Brief Article)
• Exclusive survey: 'Friends' tops ad price list; NBC lands six shows in top 10, leads nets in prime-time rates.(News)(Brief Article)(Statistical Data Included)(Polling Data)
  by Friedman, Wayne; Goetzl, David
• Call it 'Marlboro Thursday'; PM to spend $650 mil on Q4 price promotions.(News)(Philip Morris Cos.)(Brief Article)
  by Dipasquale, Cara B.
• Small PR agencies still stand tall; Boutiques rely on relationships, price to attract business from big marketers.(Public Relations)(Brief Article)(Industry Overview)
  by Curry, Sheree R.
• Bill Bund; Senior VP-integrated sales, ABC Unlimited.(Media Mavens)(Brief Article)
  by Walley, Wayne
• Joann Ross; Exec VP-advertising sales, CBS.(Media Mavens)(Brief Article)
  by Friedman, Wayne
• Ikea weighs rise in in-store marketing.(The World: Ad Age Global News & Data)(Brief Article)
  by Dwyer, Gerard; O&apos
• `Travel & Leisure' goes Espanol.(The World: Ad Age Global News & Data)(Brief Article)
  by Wentz, Laurel
• Work 9.23.02; Images of the week.(Work)
• Spots: Expedia.com.(News)(marketing campaign)(Brief Article)
• Food: Eat, run/run, eat.(Pop Culture)(Brief Article)
  by Thompson, Stephanie
• Media audit's time is come; Diligence, not deceit, is the issue; clients seek reassurance.(Viewpoint)(Brief Article)
  by Ephron, Erwin
• Account-side executive; A 29-year-old New Yorker.(Pop Culture)(Brief Article)
• Kool tries card-playing promo.(Brown and Williamson Tobacco Corp. brand)(News)(Brief Article)
  by Dipasquale, Cara B.
• The Ad Market.(News)(Brief Article)
  by Cardona, Mercedes M.
• Editorial: Masters move tarnishes sport.(Viewpoint)(Brief Article)
• Three-year-old dRush closes.(News)(Brief Article)
  by Linnett, Richard; Sanders, Lisa
• McD's cancels McAfrika rollout.(The World: Ad Age Global News & Data)(Brief Article)
  by Dwyer, Gerard; O&apos
• Ad Review - Japanese spot: of mice and men.(The World)(Brief Article)
  by Garfield, Bob
• The Biz: Music labels court brands.(MediaWorks)(Brief Article)
  by Friedman, Wayne
• Late News.(Brief Article)
• The Player: McCann's Senecal named to lead agency's accounts; Exec becomes top idea arbiter, group advocate.(People & Players)(Brief Article)
  by Elkin, Tobi
• Financial Analysis: Debate ensues over estimating ad figures; Accounting expert questions 'loophole'; Clorox shifts to report actual ad spending.(News)(Brief Article)
  by Neff, Jack
• Heat Index.(Media Works)(Brief Article)
• The right to remain silent; On days like 9/11, advertisers should remember silence can still be golden.(Viewpoint)(Brief Article)(Editorial)
  by Gutwirth, Nat
• Shootout: Sun retains JWT after $100M look; With Sorrell's help, WPP shop defeats Fallon in pitch.(Sun Microsystems hires J. Walter Thompson)(Brief Article)
  by Cuneo, Alice Z.
• People.(The World: Ad Age Global News & Data)(appointments)(Brief Article)
• Top Spots; #1: KFC.(advertising; television spot ratings)(Brief Article)(Statistical Data Included)
• Chrysler plans 'design' insert; Section is slated for Conde Nast, Fairchild pubs.(News)(Brief Article)
  by Fine, Jon; Halliday, Jean
• Tracking 'Internet Universe': NetRatings looks beyond URL.(News)(Brief Article)
  by Elkin, Tobi
• International: WPP nears accord for S. Korea's LG Ad; But increased presence in huge market carries risks.(News)(Brief Article)
  by Lee, B.J.
• Robin Kent; Chairman-CEO, Universal McCann Worldwide.(Media Mavens)(Brief Article)
  by Linnett, Richard
• Ads central to Brazil presidential race; Top adman's effort draws tepid response.(News)(Brief Article)
  by Penteado, Claudia
• Spots: Aflac.(by Kaplan Thaler Group)(News)(Brief Article)
• China Network tests digital cable.(The World: Ad Age Global News & Data)(Brief Article)
  by Madden, Nnormandy
• Work: El Corte Ingles.(The World: Ad Age Global News & Data)(El Corte Ingles marketing campaign)(Brief Article)
• Spots for 7-Eleven's new eats good but not quite heavenly.(Garfield's AdReview)(Brief Article)
  by Garfield, Bob
• Cars: Dream wheeling.(upcoming new vehicles)(Pop Culture)(Brief Article)
  by Halliday, Jean
• Editorial: Riding wild side at Boston Beer.(Viewpoint)(Brief Article)

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