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Advertising Age, September, 2002
P&G new-product work said to land at D'Arcy
[cincinnati] Procter & Gamble Co. awarded Bcom3 Group's D'Arcy Masius Benton & Bowles, New York, three new-product assignments with combined 2003 media spending of up to $150 million, said an executive familiar with the situation. A P&G spokesman wouldn't confirm or identify the assignments or likely spending, but said ``D'Arcy is our [oral-care] agency of record and as such is constantly being brought onto new projects.'' A D'Arcy spokeswoman referred calls to P&G. D'Arcy handles both Crest and Scope mouthwash.
Chip marketer AMD opens global campaign
[sunnyvale, calif.] Semiconductor maker Advanced Micro Devices today launches its largest global branding campaign to date, tagged ``AMD me.'' It...
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