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Advertising Age, October, 2002
Nintendo GameCube gets Q4 ad blitz
[redmond, wash.] Nintendo of America opens an estimated $140 million fourth quarter marketing blitz today targeting teens and 20-somethings and highlighting GameCube software titles such as ``Metroid Prime'' and ``Resident Evil Zero.'' The campaign includes cinema ads in November and December across 6,000 screens; event marketing at retail, college campuses, bars and malls and at ``Nintendo Cube Clubs'' in 15 cities. Print, TV, radio, online, and outdoor ads support. Nintendo has partnered with Heineken, Kellogg Co.'s Keebler division and Kraft Foods on promotions supporting GameCube titles. Publicis Groupe's Leo Burnett USA, Chicago, handles.
Sara Lee-branded fresh bread to make debut
[ST. LOUIS] Sara Lee...
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