Snyder on the ball.(Special Report: Sports Marketing)(Dan Snyder, Washington Redskins owner, tries to lure Major League Baseball team to Washington D.C. )(Brief Article)

Advertising Age, October, 2002

Dan Snyder knows a bit about marketing and sports. Before acquiring the Washington Redskins in 1999 for $800 million, he built his Snyder Communications from a direct marketing company into a marketing giant, at one point acquiring Boston ad agency Arnold Communications. Now, the 37-year-old multimillionaire is turning his attention to baseball, trying to bring a Major League Baseball team back to D.C.

``A sports franchise is an integral part of its community,'' Mr. Snyder says when asked how team owners should view their franchises. He adds, ``Marketing strategy is critical, including access for fans and ways to communicate with fans through off-field channels like print, TV and radio. ... We continually walk a fine line between aggressive marketing and...

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works. HighBeam Research
 

BNET TalkbackShare your ideas and expertise on this topic

Please add your comment:

  1. You are currently: a Guest |
  2.  

Basic HTML tags that work in comments are: bold (<b></b>), italic (<i></i>), underline (<u></u>), and hyperlink (<a href></a)

advertisement
Click Here
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement