Sony to hear pitches for $75 mil account.(consumer electronics ad account in Europe)(Brief Article)

Advertising Age, October, 2002 by Reporters, Ad Age

Byline: Ad Age reporters

[london] Sony will hear presentations in mid-October for its estimated $75 million European consumer electronics account from incumbent Saatchi & Saatchi, London, and Fallon, London, both part of Publicis Groupe. Two other contenders, Wieden & Kennedy, London, and Bartle Bogle Hegarty, London, partly-owned by Publicis, were dropped before the final round. In Asia, Sony in February awarded regional and some local consumer electronics advertising to Omnicom Group's TBWA Worldwide.