Advertising Age

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Articles in November, 2002 issue of Advertising Age

• TiVo, ReplayTV vie for uncertain prize.(News)
  by Johnson, Bradley
• FYI . . .(The World: Ad Age Global News & Data; various news items)
  by Wentz, Laurel
• Two generations of admen make case for creative gene. (Viewpoint).(John and Johnathan Emmerling profiled)
  by Rothenberg, Randall
• The Biz: Uncertain scatter for NBA networks. (Media Works).(prospects for TNT and ABC/ESPN selling time to NBA telecasts are examined)
  by Friedman, Wayne
• P&G and GM lead global ad spending; Annual ranking shows top 100 marketers' outlays declined by 2.6% in 2001.(Global Marketers)(Procter and Gamble Co. and General Motors Corp.)
  by Wentz, Laurel
• Research, econometrics hone auto's direct touch; Sophisticated modeling better aims ad dollars.(Integrated Marketing & Media)(auto industry media research)
  by Halliday, Jean
• Norelco is latest marketer to get on the Bond wagon; Makes 007 film focus of effort for new Spectra.(News)
  by Neff, Jack
• Online shopping: Latest campaign casts eBay as daily destination; $15 mil effort puts retailer up against 'mainstream' AOL, Yahoo! and Amazon.(News)
  by Cuneo, Alice Z.
• SPOTLIGHT: 'TRAVELER' PUSHES NEW PBS PROGRAM.(Conde Nast Traveler's new television program)
• The Ad Market.(News)(Brief Article)
  by Cardona, Mercedes M.
• HP embarks on $400 million branding blitz; Tech giant plays up diversity of customers, services in testimonials.(News)
  by Elkin, Tobi
• People.(Ian Thubron and Andy Fackrell)
• Ad groups call 'sitdown' to tighten ties.(News)
  by Teinowitz, Ira
• Royal buzz was angry at ANA.(Viewpoint)(Association of National Advertisers, advertising analysis )
  by Ephron, Erwin
• The Biz: The back-seat set gets its own mag.(Media Works)(Taxi Promotions UK and Chameleon Publishing are launching a free magazine to be placed in taxis as marketing )
  by Qassim, Ali
• Heat Index; Weekly Rating (0-10) of Sizzle & Fizzle.(Media Works)(Brief Article)
• Work 11.18.02.(Work)
• Gen Y marketing: Honda teases with the Element. (News).(American Honda Motor Co targets males ages 18-24 with new ads for the Element SUV)
  by Cuneo, Alice Z.; Halliday, Jean
• Billions at stake: New NCAA chief endorses ad limits; Schools, marketers wary Brand will move to curb sponsorship.(News)(Indiana University President Myles Brand takes helm of National Collegiate Athletic Association)
  by Thomaselli, Rich
• Spam tries for canned kitsch, ends up with ham-fisted insult. (Garfield's AdReview).(new tv spot reviewed)
  by Garfield, Bob
• Mazda bets $138 mil on 6; Sport sedan picked to drive business, gets record ad blitz. (News).(Mazda6 to be introduced with $138 million in ad spending)
  by Halliday, Jean
• IBM's spots are magic, but sense does a disappearing act.(Garfield's AdReview)(review of IBM's latest ad campaign)(Editorial)
  by Garfield, Bob
• The Ad Market.(News)(Brief Article)
  by Cardona, Mercedes M.
• The Buzz.(Media Works)(industry briefs)(Brief Article)
  by Fine, Jon; Goetzl, David; Thomaselli, Rich
• The vitriol in political ads badly serves U.S. elections.(Viewpoint)(Column)
  by Hatfield, Stefano
• Virtual path to teen tummies; Doritos heavies up on Internet ad efforts to reach elusive, snack-scarfing youths.(PepsiCo's Frito-Lay Internet advertising)
  by Thompson, Stephanie
• Publicis Groupe posts tepid results.(third-quarter revenue of $592.9 million)(Brief Article)
  by Cardona, Mercedes M.
• White fight for Crest, Colgate; P&G ad claim leads to complaint.
  by Neff, Jack
• Editorial: Ad Council, FCC can settle dispute.(Advertising Council and Federal Communications Commission)(Brief Article)
• People.(Interpublic Group of Companies Inc., Doner; Interpublic's Carmichael Lynch)
• Color Wheel, owner Ergulec to plead guilty to mail fraud; Court papers reveal earlier Mosallem case.(News)
  by Sanders, Lisa
• Looking for lustful TV fare? This net might surprise you.(Viewpoint)(Home & Garden Television network appeals to prurient nature)(Column)
  by Rothenberg, Randall
• 'New Yorker' makes it back into black; Conde Nast weekly claims small profit for 2002, first since 1985 Newhouse purchase.(Conde Nast Publications)
  by Fine, Jon
• Marketing deemed a health risk factor.(World Health Organization)(Brief Article)
  by Bowes, Elena; Wentz, Laurel
• Budget planning: Marketers chart a course without map; Bear still haunts decision-making process.(News)(Brief Article)
  by Cardona, Mercedes M.
• Europe parliament says no to drug ads.(The World: Ad Age Global News & Data)
  by Bowes, Elena
• S. Africa considers racist advertising.(The World: Ad Age Global News & Data)(Brief Article)
  by Koenderman, Tony
• Reaching neglected audiences: Health-care push gears up; Pfizer taps a Hispanic agency; CDC pushes active lifestyles to all.(Multicultural)
  by Chura, Hillary; Wentz, Laurel
• Ad Age/IAG's Top Spots; #1: Toys R Us.(News; ratings of current television ads)
• Editorial: Are magazines ready to change? (Viewpoint).(Editorial)
• New creative ordered: Weak sales at KFC prompt an overhaul. (New).(BBDO Worldwide developing new creative concepts for KFC advertising)
  by Macarthur, Kate
• The Biz: Bravo deal places AMC in spotlight.(Media Works)(after shedding Bravo, Cablevision may sell AMC)
  by Friedman, Wayne; Goetzl, David
• Gray departs Armando Testa.(The World: Ad Age Global News & Data)(David Gray)(Brief Article)
  by Lyman, Eric J.
• Light beers: Brewers try to cash in on health-conscious drinkers.(News)
  by Chura, Hillary
• Havas reports 5% drop in revenue.(The World: Ad Age Global News & Data)(Brief Article)
  by Cardona, Mercedes M.
• Talent search: London's Mother plots U.S. invasion; Partners seek 'like-minded' allies on visit.(News)(UK ad agency plans to enter US market)
  by Wentz, Laurel
• Adages; Marketing the news: the selling of Pol Pot.(Ted Koppel and ABC in lawsuit)
  by Friedman, Wayne; Linnett, Richard
• People & Players.
• The gospel of Peter: Arnell on a mission; The `giddy, weird' world of a controversial adman.(News)
  by Linnett, Richard
• Celebrity endorsements: Court overrules FTC in diet ad case; Allows Garvey to keep profits from 'Fat Trapper' spots.
  by Teinowitz, Ira
• Coke v. Pepsi: Return to war; Superpowers to spend $500 mil.(News)
  by Chura, Hillary
• Ray of hope from Q3.(News)(magazine publishing and advertising )
  by Cardona, Mercedes M.
• Sports advertising: Swatch Group signs on as Olympic Partner sponsor; Will pay up to $75 million per four-year cycle.(News)
  by Thomaselli, Rich
• Madison + Vine: ID10 offers fashion integration.(News)(Buzztone pitches an integrated marketing fashion platform )(Brief Article)
  by Kim, Hank
• Spots: State Dept. (News).(launches first overseas ads tied to Ramadan)
• Philips taps DDB for $75M account.(DDB Worldwide)(Brief Article)
  by Bidlake, Suzanne
• Omnicom posts strong Q3 with revenue rising 12.6%; Environment still tough; new biz streak ends. (News).(Omnicom Group's earnings up despite a drop in new account wins)
  by Cardona, Mercedes M.
• $3.8B under scrutiny: P&G gives ad power to purchasers; Saatchi & Saatchi first shop to report to buying manager.(News)(Procter & Gamble Co. purchasing agents will become involved in hiring ad agencies)
  by Neff, Jack; Sanders, Lisa
• Fox News sweeps to TV marketer of year. (TV Scorecard).(becomes leading cable news network during 2001-02 season)(Company Profile)
  by Walley, Wayne
• Plastic surgery: Barbie gets real makeover; Madison and Chelsea add multicultural dimension to Barbie. (News).(Mattel introducing the My Scene line of Barbie dolls)
  by Macarthur, Kate
• Marty Cooke finds a calling; it's bigger than advertising.(Viewpoint)(Cooke's advertising work for Time Warner Cable discussed)(Editorial)
  by Rothenberg, Randall
• FYI...(The World: Ad Age Global News & Data)(Brief Article)
  by Wentz, Laurel
• People.(The World: Ad Age Global News & Data)(marketing executives)(Brief Article)
• Dude, you're not that well integrated; Business message must fit with snappy consumer ads.(Integrated Marketing & Media)
  by Callahan, Sean
• D'Arcy fallout: P&G centers $3.8 billion at Publicis and Grey Global; Havas loses out as McGrath is cut from roster.(Procter & Gamble Co.)
  by Chura, Hillary; Neff, Jack
• HP effort has all the right stuff but still can't deliver the goods.(Goodby, Silverstein & Partners advertising campaign for Hewlett-Packard)
  by Garfield, Bob
• Roundtable.(Special Report: Interactive Marketing)
• Inside line.(Promotion)(Brief Article)
• Stock market didn't want Republicans to do so well.(Viewpoint)
  by Crain, Rance
• People.(Conde Nast Publications' Wired)(Allied Domecq's Dunkin' Donuts)(Interbrew's Beck's North America)
• Beyond-Easter push scheduled for Peeps; Ad spending doubled; new tour, Web site.(News)(Just Born looks to increase Peeps marketing)
  by Thompson, Stephanie
• Frito-Lay launches 2 new snacks; Snax to take on Pringles; Quaker's Bites aims at Nabisco and Keebler.
  by Thompson, Stephanie
• Creative departments need to regain stature, confidence.(Viewpoint)(advertising )(Editorial)
  by Hatfield, Stefano
• Late News.
• Madison + Vine: Getting viewers to opt in, not tune out; Marketers have choices beyond product plugs. (News).(ad-skipping technology will lead to new forms of advertising)(Industry Overview)
  by Elkin, Tobi
• 'Premiere' retooled: HFM cuts rate bases, raises readers' costs; Kliger moves to wring revenue from circulation. (News).(Hachette Filipacchi Media U.S. )
  by Fine, Jon
• Adages; Hey 'Jack', what are you doing with that gun in your hand? (Briefs).(new magazine targets "laddie" market in the U.K.)
  by Linnett, Richard
• A-B eyes launch of high-end stout; Bare Knuckle is close to test, would go up against Guinness.(News)(Anheuser-Busch Cos)(Brief Article)
  by Chura, Hillary
• McD's squeezes agency fees; Shops to share the pain as giant shutters stores and slashes jobs.(News)(McDonald's Corp.)
  by Macarthur, Kate
• Heat Index; Weekly Rating (0-10) of Sizzle & Fizzle.(Media Works)(Brief Article)

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