Advertising Industry
Industry: Email Alert RSS FeedAd Council balks at FCC's 'nutty' PSA ruling.(News)(Federal Communications Commission's ruling on public service ads is challenged)
Advertising Age, November, 2002 by Teinowitz, Ira
Byline: IRA TEINOWITZ
The Ad Council plans to ask Congress to overrule a new Federal Communications Commission ruling, which could force $60 million of public service ads to be yanked, according to the council's livid leadership.
The FCC ruling, which looks sure to spark a major feud, states that public service ads run to meet the matching ad requirements of White House anti-drug campaign media buys must be tagged as ``from the government.''
Calling the decision ``nutty'' and in conflict with legislation creating the anti-drug program run by the White House Office of National Drug Control Policy, Ad Council President-CEO Peggy Conlon argued that the tag would confuse viewers and undermine the messages of the organizations that participate in...
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