Advertising Industry
Industry: Email Alert RSS FeedArnold crafts new NY image; Aims for creative cachet after tough year.(News)(Arnold Worldwide, Jordan, McGrath, Case and Taylor Inc.)
Advertising Age, December, 2002 by CHURA, HILLARY
Byline: HILLARY CHURA
You couldn't blame the former Jordan McGrath Case & Partners for bidding an energetic farewell to this year. Its signature-and second-largest-client defected, billings fell to half their peak, layoffs hit and its iconic chairman is exiting. But the turmoil may have been necessary as the agency hopes to shake off its reputation as a quiet New York package-goods shop and adopt the creative cachet of Arnold Worldwide.
Boston-based Arnold had wanted to expand to Gotham long before 2001, but that didn't become a reality until parent Havas shifted Jordan McGrath from its Euro RSCG network to its Arnold network. The arrangement gave Jordan McGrath an association with a creative hot shop and Arnold an entree into the Big Apple.
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