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Industry: Email Alert RSS FeedSpots: Cadillac.(News: General Motors Corp. uses D'Arcy Masius Benton & Bowles)(Brief Article)
Advertising Age, December, 2002
General Motors Corp.'s Cadillac advertises its year-end sales event on regional TV in this ad from Publicis Groupe's D'Arcy Masius Benton & Bowles, Troy, Mich. Regional dealer ad groups are also using the spot, which shows a snowman enamored of the passing Cadillacs. Creative directors: Gary Topolewski, Tim Kostka. Copywriter: Russ Rinke. Art director: Paul Weideman.
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