Advertising Age

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Articles in January, 2003 issue of Advertising Age

• Red Cross, Coke results show peril of bland global branding.(Viewpoint)
• Adages; Tycoon has his way- with words. The muse of Mustique has landed.(News)(Felix Dennis, chairman of Dennis Publishing, publishes book of poetry )(Poem)
  by Linnett, Richard
• International; From fashion to food, Asian trends ready to influence the West.(forecast and trends of foods and fashions from Asia)
• Armour gets $10 mil push; ConAgra reinvents meat brand with new product lines.(News)
  by Thompson, Stephanie
• Ad Age/IAG's Top Spots; #1: AFLAC.(News)(Brief Article)
• `Ad Age' adds global Web news, data.(The World: Ad Age Global News & Data)(Brief Article)
• Campbell-Ewald.(Special Report: Agency of the Year)(Brief Article)(Company Profile)
• Madison + Vine: TiVo, advertisers link for new content deals; Best Buy, New Line, BMW create long formats for service that 'threatens' ads.(News)
• IRI troubled by investor, partner woes; But says reports are 'exaggerated'. (News).(Information Resources Inc. counters claims of its demise)(Company Profile)
• Publicis in the U.S.(Special Report: Agency of the Year)(Brief Article)
• Exclusive: GE, BBDO tinker with new tagline, brand campaign; Lights out for 'We bring good things to life'?(News)(Brief Article)
• The Biz: 'Teen Vogue' takes sophisticate route.(Media Works)
  by Fine, Jon
• Images of the week 1.20.03.(Work)(Custo Barcelona, American Honda Motor Co., Mecca USA, Diesel)(Brief Article)
• Drug marketing: DTC ads influence majority of consumers, say doctors; Poll: 47% feel pressure from their patients.(News)(direct-to-consumer)
• The Week; CMR: Ad spending will be up in 2003.(Briefs)
• The Buzz; What we're talking about.(Media Works Andy Lack to take over at Sony Music for Tommy Mottola; CBS considers Adolf Hitler miniseries)(Brief Article)
• TBWA snares $8.5M Disney biz.(The World: Ad Age Global News & Data)(Brief Article)
  by Madden, Normandy
• Integrated campaign: Audi puts $8 million behind A4.(Audi of America)(Brief Article)
• In the Zone; Wi-Fi cuts the cord: Ready for 'information appliance'? Wireless apps are for more than cellular, retail, travel marketers.(Special Report: Technology Marketing)(Wireless Fidelity)(Brief Article)
• The Week; Sponsors monitor Olympics turmoil.(Briefs)
• The Player: Exec aims to make a match of D'Arcy clients and Dentsu; Shift in billings brings challenges for Rick Colby.(Dentsu shifts accounts to Colby & Partners)
• Spots: Dr Pepper.(News)("Be You" ad features LL Cool J)(Brief Article)
• My parting shots at 2002: best,worst, most, least of it.(Viewpoint)
• Media agencies; Planning, strategy will be key; small, midsize shops rise up.(2003 Outlook)
• Mazda repositioning begins to show results; CEO lifts print outlay to 12% of total budget.(Mazda North American Operations marketing methods)
• Wal-Mart weighs wholesale-food division.(News)
• Bartle Bogle Hegarty.(Special Report: Agency of the Year)(Brief Article)
• New to-go line: Kraft boosts bucks for Philly.(News)
• The Week; Ad-free show nears network deal.(Briefs)
• Arnold Worldwide. (Special Report: Agency of the Year).(rated in agency of the year report)(Brief Article)(Company Profile)
• People. (People & Players).(marketing industry appointments, promotions)(Brief Article)
• The Player: Droga to lead creative revival as Publicis makes itself over; With a promise of 'change,' exec takes New York.(People & Players)
• Garfield's Ad Review: Misguided nostalgia obscures what's really 'Real' about Coke.(News)(Product/Service Evaluation)
• Spirits marketing: GlobalHue to handle Courvoisier business; Nontraditional push targets trendsetters with fashion, music.(News)
  by Chura, Hillary
• Late News; Cadillac to air :90 ad during Super Bowl.
• The Ad Market.(News)(U.S. ad agency employment outlook)(Brief Article)
  by Cardona, Mercedes M.
• Editorial: GM shows way toward new mix.(Viewpoint)(Brief Article)
• People.(The World: Ad Age Global News & Data European marketing industry personnel changes)(Brief Article)
• Editorial: Kraft gets smart on obesity issue.(Viewpoint)(Editorial)
• Gucci goes below the G-string.(The World: Ad Age Global News & Data)(Brief Article)
• The Buzz; What we're talking about. Media Works.(brief comments on minor events in the advertising industry)(Column)
• A `retreat' to business titles' core; In category of biggest losses, magazines on hunt for silver linings.(Special Report: Technology Marketing)
• Work: Absolut Vodka.(Absolut Vodka marketing campaign in Latin America)(Brief Article)
• Garfield's Bobbies; Kids are all right: Office Depot young'un, Britney sweep Bobbys.(News)
• Late News; Three win key roles on HP interactive roster.
• The Player: McLaughlin looks to put punch back into integration; FCBi exec sees data as key to successful effort.(People & Players)(Mark McLaughlin)
  by Elkin, Tobi
• People & Players.
• Exclusive: Fox fails to cash in on 'Joe Millionaire'; Many spots in hit show used for make-goods.(News)
• Wieden & Kennedy.(Wieden and Kennedy award and advertising recognition)(Brief Article)
• AmEx imposes war clause; Media contracts stress `flexibility'.(News)(American Express Co.)
  by Cardona, Mercedes M.
• Editorial: Young open to new ad forms. (Viewpoint) .(Editorial)
• McNeil plans renewed blitz for trio of nutraceuticals; Ex-Pepsi exec vows 'big idea' marketing tact.(News)(Company Profile)
• Saatchi & Saatchi.(Special Report: Agency of the Year)(Brief Article)
• In Washington: 'Do not call' rule gains congressional support; Tauzin backs $16 million in initial funding.(News)
  by Teinowitz, Ira
• Fox News: Brand In Demand; `Juggernaut' network look to turn high Nielsen ratings into larger share of ad dollars.(News)
  by Fine, Jon
• Turnaround plan: Miller stays loyal to agencies; As new parent-company chief reassesses brewer's business, he defends WPP alliance.(News)
  by Chura, Hillary
• Direct response getting respect; As OxiClean moves to stores, Clorox and P&G try infomercials.(News)
• Parsons takes reins at AOL TW.(News Richard Parsons)(Brief Article)
• Hardee's tries big-burger line; Thickburgers anchor pared-down menu.(News)
• The Ad Market.(News)(business activity, stock data)(Brief Article)
  by Cardona, Mercedes M.
• Media agencies hard to find at NATPE meeting; Only 4 represented; attendance at annual event lowest in years.(News)(National Association of Television Program Executives)
  by Friedman, Wayne; Linnett, Richard
• COMPUTERS TODAY, REFRIGERATORS NEXT?(Intel prepares to launch faster microprocessor)
• Exclusive: Interpublic weighs move to reduce debt; Holding company could slash or eliminate dividend.(Interpublic Group of Companies)
• Calgonit gel gets $30 mil rollout.(The World: Ad Age Global News & Data)(Brief Article)
• Pharmaceuticals; DTC's still hot, but government scrutiny could cool growth.(2003 Outlook)(pharmaceutical industry continues to increase spending on direct-to-consumer advertising)
  by Thomaselli, Rich
• Emmy helps lure advertisers: 'Shield' gets big push from FX.(News)
• The Buzz; What we're talking about.(Media Works)(Chuck Coletti and Doug Meadow purchase New York Press)(Brief Article)
• Television; Harder-edged shows to hit TV nets; buyers gird for higher prices.(2003 Outlook)(Industry Overview)
• 2002 Agency Reviews.(Special Report: Agency of the Year)(Advertising Age's Agency of the Year rankings)(Brief Article)
• Leo Burnett USA.(Special Report: Agency of the Year)(Brief Article)
• Standards: IAB support for big ads welcomed.(Interactive)(online advertising formats)(Brief Article)
• Richards Group. (Special Report: Agency of the Year).(rated in agency of the year report)(Company Profile)
• Multicultural Agency; Vidal Partnership sweeps creative awards and grows by helping clients unlock Latin market. (Special Report: Agency of the Year).(Company Profile)
• Y&R Advertising.(Special Report: Agency of the Year)(Brief Article)(Company Profile)
• Marketers need a resolution: Keep the playbook simple.(Viewpoint)(Industry Overview)
• Familiar friends tops in syndie pricing; `Friends,' Seinfeld, ' `ET' hold the high ground in a syndication market filled with price gains.(Global Syndication)
  by Friedman, Wayne
• The Player: Tripodi sees smooth shift to Bank of New York position; Marketing exec jumps from liquor to finance.(People & Players)
  by Cardona, Mercedes M.
• FYI...(The World: Ad Age Global News & Data)(electronic version of Time magazine; layoffs at Grey Worldwide; new agencies for GlaxoSmithKline, Ting Hsin International Group)(Brief Article)
  by Wentz, Laurel
• Merger synergies: AOL sticks to plan for branded content; Entertainment division signs Nescafe, Honda.(News)
• Fox Sports specialty: product 'immersion'; Net inks tie-ins with Snapple, Labatt, Lincoln.(News)
  by Linnett, Richard

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