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Industry: Email Alert RSS FeedLeo Burnett USA.(Special Report: Agency of the Year)(Brief Article)
Advertising Age, January, 2003
2002 Rating: 3 stars
2001 Rating: 2 stars
As the flagship of Bcom3 Group, Leo Burnett USA endured enough ups and downs in 2002 to qualify it as a name for a ride at client Walt Disney World. After a rocky streak in the New Year, by spring Burnett was hot and its destiny was clear as the coveted prize of Publicis Groupe Chairman-CEO Maurice Levy. In March, Publicis said it would buy Bcom3.
After winning seven new accounts by June, including Walt Disney Co.'s ABC, Morgan Stanley & Co.'s global account and EarthLink, Burnett cooled with the U.S. Postal Service loss. When the Publicis acquisition closed in September, Burnett got the better end of its new French connection with an added $300 million in business from the Procter & Gamble Co....
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