Advertising Industry
Industry: Email Alert RSS FeedGarfield's Ad Review: Miller Lite's latest is a return to the bad old days of beer ads.(News)
Advertising Age, January, 2003
Byline: Bob Garfield
*****
Correction: In a recent column, AdReview credited the whole of the Sears campaign to Ogilvy, Chicago. Ogilvy produced spots for it, but the lead agency is Y&R, Chicago.
Miller Lite
Ogilvy & Mather, New York
Ad Review Rating: Zero stars
*****
The Miller Lite ``Catfight'' commercial explained:
Beer exec: We've tried everything since ``Tastes great/less filling.'' We've tried the ``best beer'' strategy. We've tried Kung-Fu. Dick. Celebrities. Pilsner. Bar talk. And we keep sinking. Find the answer!
Agency guy: Well, there's always boobies.
Beer exec: Boobies?
Agency guy: Yeah, you know, hooters. Jugs. Headlights.
Beer exec: Now hold...
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