Nike's 'Sole Provider' offers hints for successful marriage.(Viewpoint)(content, commerce combined in book)

Advertising Age, February, 2003 by Bloom, Jonah

Byline: Jonah Bloom

Displayed on a table in Urban Outfitters, adjacent to those heavyweight tomes ``How to Spot a Bastard by his Star Sign'' and ``The Worst Case Scenario Survival Guide,'' I came across the book ``Sole Provider.''

``Sole Provider'' is, as it states on the beautifully laminated cover, the story of 30 years of Nike basketball; 252 coffee-table pages of pictures of Nike basketball gear, Nike logos, Nike ads and almost all of the great players of the last three decades decked out in, err, Nike. This Nike-fest is woven together by a beat-poet style commentary by journalist and author Robert ``Scoop'' Jackson, and, in his words, is about the ``true impact Nike has had not just on basketball but on culture.''

The book originated...

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