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Industry: Email Alert RSS Feed'Us Weekly,' 'Yoga Journal' saw circulation soar in 2002; Martha Stewart, Oprah titles take hits at newsstand.(DataCenter)
Advertising Age, February, 2003 by Fine, Jon
Byline: JON FINE
The big winners in the most recent magazine-circulation derby, as evidenced by the Audit Bureau of Circulations Fas-Fax report for the second half of 2002, are a diverse lot, covering interests from entertainment to yoga to shopping to hip-hop.
The big losers? Celebrity-branded magazines. Martha Stewart Living's sales showed erosion as news of an ongoing investigation of the founder of Martha Stewart Omnimedia and her possible insider trading duked it out with AOL Time Warner shenanigans. The title's newsstand sales fell 21.8%, and overall circulation was down 3.2% to 2.4 million. Hearst Magazines highflyer O, The Oprah Magazine posted a 10.3% newsstand decline and an overall dropoff of 10.6% to 2.3 million.
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