Advertising Industry
Industry: Email Alert RSS FeedLate News; Stage set for $360 mil Vodafone media review.(industry briefs)
Advertising Age, February, 2003
[newbury, u.k.] Mobile phone giant Vodafone is planning to review its European media buying and planning account, estimated at $360 million, and appoint a single media specialist network. Incumbents are Omnicom Group's OMD (United Kingdom), Aegis Group-owned Carat (Germany, France, Ireland and Sweden) and WPP Group's MindShare (Italy).
Hearst shifts publishers; `Lucky'-like title eyed
[new york] Hearst Magazines named Valerie Salembier, VP-publisher of Hearst's Esquire, to be senior VP-publisher of its Harper's Bazaar, succeeding Cynthia Lewis. Ms. Lewis joins Mademoiselle Editor Mandi Norwood on a project said to be similar to Conde Nast Publications' Lucky. Ms. Salembier will be replaced by Kevin O' Malley, formerly president-Emap USA's sports...
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