The Week; Delta's Song to challenge JetBlue.(advertising-related news briefs )

Advertising Age,  February, 2003  

Tags: advertisement, agency, Delta, Delta Air Lines Inc., JetBlue Airways Corp.Publicis Groupe

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Publicis Groupe's Leo Burnett USA, Chicago, will be the agency of record for Song, the new low-fare airline introduced Jan. 29 by Delta Air Lines as a cost-conscious competitor to JetBlue, Southwest and AirTran, executives at the agency and Delta Air said. Last April, Delta met with Omnicom Group's BBDO Worldwide about the launch (AA, July 22, P.

3). Burnett has handled Atlanta-based Delta since 1999. It is not known what the spending will be for Song, nor when the creative will launch. Song, which replaces Delta Express, will launch its service on April 15 and will initially fly ...

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