The Week; Delta's Song to challenge JetBlue.(advertising-related news briefs )

Advertising Age, February, 2003

Publicis Groupe's Leo Burnett USA, Chicago, will be the agency of record for Song, the new low-fare airline introduced Jan. 29 by Delta Air Lines as a cost-conscious competitor to JetBlue, Southwest and AirTran, executives at the agency and Delta Air said. Last April, Delta met with Omnicom Group's BBDO Worldwide about the launch (AA, July 22, P. 3). Burnett has handled Atlanta-based Delta since 1999. It is not known what the spending will be for Song, nor when the creative will launch. Song, which replaces Delta Express, will launch its service on April 15 and will initially fly from the three New York-area airports to Orlando, Fort Myers, Fort Lauderdale, Tampa and West Palm Beach. AdAge.com QwikFIND aao39L

Pepsi Twist was best-recalled ad

...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.