Forbes Inc. 2002 Grades: A look back on 2002 shows it was better than '01--but not by much--for magazine publishers. While some companies picked themselves up off the mat, others stumbled and virtually all were prevented from making much headway. Advertising Age editors reviewed their efforts and rated publishers on a 0- to 4-star scale.(Special Report: Magazines)(Brief Article)

Advertising Age, March, 2003 by Fine, Jon

Byline: Jon Fine

At this point it appears Forbes Inc. President-CEO Steve Forbes will not run for president in '04, and while the folly of opposing a sitting Republican president for the party's nomination is obvious, it's just as obvious that this looks like a time when all eyes should be on the business. The every-other-weekly flagship at this family-run business wasn't alone last year in leveraging the hell out of an odd-year anniversary (85th, in this case), which helped Forbes vault from its last-place standing among business peers to lead the pack at yearend. That aside, '02 was a year this company would likely prefer to forget. Forbes Inc. cut staff and salaries, stopped matching contributions to the 401 (k), and sold off parts of its art and antiques...

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