Advertising Age

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Articles in April, 2003 issue of Advertising Age

• Gone From Home Push: Clear Channel jumps into the upfront fray; Plans to cut in on, draw from packed TV field.(News)
  by KIM, HANK
• Voted & Quoted.(Viewpoint)(Brief Article)
• San Fran shops look to long form; Red Ball Tiger hitches hopes for rebirth to TiVo, new ad models.(News)(four-minute ad slots)
• Brady's Bunch.(People & Players)(Longtime Ad Age Publisher Ed Erhardt now at Disney Sports)
• Zenith elevates forecast for '03.(News)(ZenithOptimedia is upgrading its U.S. ad-spending forecast for 2003)(Brief Article)
• Far-flung units connected; Simon Clift, President-marketing, home/personal care, Unilever.(Special Report: Global Players)
• Japanese shops christen joint effort.(The World: Ad Age Global News & Data)(Brief Article)
• WB wins big in Pepsi-Cola $1 bil sweeps.(News)
  by ELKIN, TOBI
• Brady's Bunch.(Hearst and Disney launch new magazine)(Column)
• Bigger role for bottles in Snapple's marketing efforts; Characters age, grow beyond 30-second spots.(News)
• A great ad story not written: the fashion world's Tarlows.(Viewpoint)
• Minus bonuses, CEOs are equals.(News)(Brief Article)
  by CARDONA, MERCEDES M.
• Internet sellers mull merits of online upfront; Results mixed; process may not be a fit.(News)
• Calgon mixes up approach; Coty fuses DJ Skribble and 'Take Me Away' to target younger women.(Promotion)
  by FITZGERALD, KATE
• Ikea to launch in Portugal.(The World: Ad Age Global News & Data)(Brief Article)
  by Castano, Ivan; O'Dwyer, Gerard
• The Ad Market.(News)
• People.(The World: Ad Age Global News & Data)(Brief Article)
• Time Warner Cable fights TiVo, satellite.(News)
• Target: 18-34 year-olds - Reality Central set for January launch.(News)
• People.(People & Players)(Brief Article)
• Papers aim for postwar bounce; Publishers maintain optimism; some even plan new sections.(Special Report: Newspapers)
• Survival of the Fittest.(Automotive Marketing)(Brief Article)
• Work 4.28.03.(Work)
• As McD's contest opens, the big idea is everything; Tensions high as 10 vie to make chain 'forever young'.(News)
  by MacArthur, Kate
• Adages: Meanwhile, back at the ranch, it's business as usual.(advertising news )(Column)
  by Linnett, Richard
• Public service ads pulled: FCC drug office rule challenged.(News)(Federal Communications Commission)
  by Teinowitz, Ira
• No mystery if the ad flops; 'reality check' was missing.(Viewpoint)(Levi Strauss and Co. Super Bowl ad flopped)
• P&G warns Pringles, Sunny D to shape up.(Procter & Gamble Co.'s Pringles and Sunny Delight brands risk divestiture)(Brief Article)
• Heat Index.(Media Works)(Brief Article)
• To survive, carmakers think young; Scion, Element reshape what's cool for the savvy 1st-time car owner.(Automotive Marketing)
• People.(People & Players)(personnel appointments)
• Disney and Hearst extend Lifetime brand to newsstand; Buoyed by TV ties, title crowds into 'O' niche.(News)
• Agencies in quest for respect; Shops at 4A's told to broaden their focus; group plans studies to prove value of ads.(News)(American Association of Advertising Agencies)
• Brady's Bunch.(People & Players)(criticism of Rumsfeld)
• The Week.(Briefs)
• Adages: This bub's for you. The story of the first American idol.(News)(Steve Karmen's association w/ Bobby Darin)
• Spotlight: 'Outside' and Honda launch college tour.(Promotion)(Brief Article)
• People & Players.
• Lowe retains $11 mil Surf biz.(The World: Ad Age Global News & Data)(Brief Article)
• Madison + Vine: AmEx, Mitsubishi, Coors take prime 'Restaurant' positions.(News)
• HK to put $128 mil toward tourism ads.(The World: Ad Age Global News & Data)(Brief Article)
• Papers hike appeal to youth; Tribune Co. exec takes branding approach in bid to enhance relevance.(Special Report: Newspapers)
• `Journal' gets wine, women & color; New categories take edge off decline in traditional ads at business daily.(Special Report: Newspapers)
• Work: Loterj.(The World: Ad Age Global News & Data)(campaign explaining how Rio de Janeiro's state lottery, Loterj, contributes to social causes won the Print Grand Prix)(Brief Article)
• China warms up to P&G; Laurent Philippe, President-Greater China, Procter & Gamble Co.(Special Report: Global Players)
  by Madden, Normandy
• Astro Boy preps for takeoff in U.S. Film, TV series in works for Japanese hero.(News)
  by Gray, Campbell
• Occupancy falls: Luxury hotel chains target niche visitors.(News)(Rosewood Hotels and Resorts)
• Interpublic, Omnicom keep '02 spending under control; Staff cut or flat; less is lavished on acquisitions.(News)(Brief Article)
• International: Labatt brings media planning in-house; Brewer says move firms up link between strategy and brands.(News)(Brief Article)
• From cult to phenom - Fowl play: Leagues laud Celebriducks.(News)
• The Biz: L'Oreal exposed on 'Full Frontal'.("Full Frontal Fashion" television show launches on WE Network)
• EXCERPT: Shot heard 'round the world.(American Association of Advertising Agencies meeting)
• Why we go home less happy; Ad agencies struggle to be great employers; it takes more than perks.(Viewpoint)(Fortune Magazine's top 100 companies to work for included no ad agencies)
• Late News; 60 layoffs at Lowe, NY; cuts follow Bozell merger.(other industry briefs)
• 59th Annual Agency Report; U.S. shops squeeze small revenue gain in '02 to hit $10.2 billion; JWT edges Burnett as biggest U.S. brand; Omnicom weighs in as the top global ad group.(Agency Report)
• People.(People & Players)(personnel changes)(Brief Article)
• If consumers crave familiar, bring back the golden oldies.(Viewpoint)(Column)
  by Crain, Rance
• The Ad Market.(News)
  by Cardona, Mercedes M.
• People & Players.
• New Internet Format: Unicast rolls out 15-second Web ads.(News)
• Flat year expected: WPP ad, media revenue rises 3.1%.(News)
• Dentsu builds media offices across Asia; Aims to rival WPP, Omnicom.(News)
• The Campaign: Bartle Bogle stays true to axe attitude.(Integration)
• `Journal' gets wine, women & color; New categories take edge off decline in traditional ads at business daily.(Special Report: Newspapers)(Wall Street Journal)
  by Bannan, Karen J.
• Senior marketing executive exits VW.(The World: Ad Age Global News & Data)(Robert Buechelhofer, Volkswagen)(Brief Article)
  by Mussey, Dagmar
• Big ideas for big brands; Mercedes Erra, President, BETC Euro RSCG, and chairman, Euro RSCG France.(Special Report: Global Players)
  by Wentz, Laurel
• Alternative feminine care Instead plans relaunch; Buoyed by loyal users, brand gets $13M push.(News)
  by Neff, Jack
• Editorial: CEO can't duck when ads flop.(Viewpoint)(Levi Strauss and Co.)(Brief Article)
• The Biz: Will Time Inc.'s AOL strategy pay?(Media Works)
• People & Players.(Brief Article)
• $2.50 a gallon gas? Not a problem; What a difference a year makes as buyers dump their gas guzzlers for more fuel-efficient hybrids.(Automotive Marketing)
• Reporter's Notebook.(overview of American Association of Advertising Agencies conference)(Column)
• Adages: From the Gutfeld. Insolent editor stuffs himself at power trough.(Stuff magazine editor Greg Gutfeld)
• Bill to stave off postal hikes until '06.(News)(Brief Article)
• 59th Annual Agency Report.(Agency Report)(Brief Article)
• Unilever, C-P to ax big brands; Ajax, Fab, Mentadent seek buyers as parent companies focus on core.(News)(Colgate-Palmolive selling brands)
  by NEFF, JACK
• Editorial: Curb spam now for good of all.(Viewpoint)(Brief Article)
• AmEx develops ad plan to riff off sponsorships; NBA chief persuades marketer to do more with event branding.(News)
  by THOMASELLI, RICH
• Voted & Quoted; 92% ...of AdAge.com readers who voted in this week's poll say the advertising industry needs a new and concerted push to prove that advertising works.(Viewpoint)(Brief Article)
• Marketers tailor ads to SARS concerns.(The World: Ad Age Global News & Data)(Brief Article)

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