Advertising Age

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Articles in May, 2003 issue of Advertising Age

• People.(The World: Ad Age Global News & Data)(includes multiple personnel briefs)(Brief Article)
• Battle brews over Texas tax; Vote near; industry fears 10% toll.(News)
  by Teinowitz, Ira
• Replacing 'stampede': BBH names global minder for Levi's biz.(News)(Bartle Bogle Hegarty promotes Derek Robson)
  by Cuneo, Alice Z.; Hall, Emma
• The Week; Toyota agency hires GM exec.(Briefs)(Kurt Ritter appointed at Saatchi & Saatchi)
• Clearer picture sends spot upward; SPOT: Flexibility and late deadlines seal the deal for AutoNation, Home Depot.(Special Report: TV's Upfront)
• Editorial: Banned by Bentonville.(Viewpoint)(Wal-Mart Stores Inc. should not censor compact discs, refuse to carry bawdy men's magazines)(Brief Article)(Editorial)
• Primedia unplugs Rogers' projects; Media Central also split up as publisher advances new plan.(PRIMEDIA Inc., former chairman, chief executive officer Tom Rogers)
  by Fine, Jon
• The Biz: Is broadcast ready for 'Coupling'?(Media Works)(advertisers may avoid adult program)
  by Linnett, Richard
• People meters push right button; L.A. next up in rollout; concerns about lower viewing levels eased.(Special Report: TV's Upfront)(Nielsen Media Research)
  by Hall, Lee
• Heat Index; WEEKLY RATING (0-10) OF SIZZLE & FIZZLE.(Media Works)(industry briefs)(Brief Article)
• The Week; Texas ad-tax proposal rejected.(Briefs)(includes multiple records)
• Inside line.(multiple topics)(Brief Article)
• FCC rules near: Media giants gird for merger mania.
• Burnett likes Mad Ave. 'Survivor' creator says advertiser input is welcome.(News)(an interview with television producer Mark Burnett)(Interview)
• Voted & Quoted; 76% ...of readers who took part in the AdAge.com online poll last week say that the fall TV upfront is no longer relevant due to changes in both the media and technology landscapes.(Viewpoint)(Brief Article)
• Late News; Seven vie for $90 mil Toyota dealers acc't.
• Globaltalent Pushes Pair: Posh n' Becks stage new British invasion.(News)
• Power brushes a hit at every level; Players on high and low ends see sales surge.(News)(Brief Article)
• BBDO lands Telecom Argentina.(The World: Ad Age Global News & Data)(Brief Article)
• Charles Schwab & Co, Omnicom Group's GSD&M, Austin, Texas; "Pep Talk".(Best Awards)(Brief Article)
• Work 5.19.03.(Work)
• McInternet test expanded in Brazil.(The World: Ad Age Global News & Data)(McDonald's Brazil extends marketing agreement with AOL Latin America)(Brief Article)
  by MacArthur, Kate
• Packaging is the capper; Innovative containers and dispensing solutions grow as share `tiebreakers'.(Package Goods)
  by Fitzgerald, Kate
• Online Hispanic coupon network flourishes.(News)(Brief Article)
  by Boston, Elizabeth
• GM seeks 'redemption' with quality effort.(News)(corporate ad campaign)
  by Halliday, Jean
• Cincinnati reunion: P&G alumni gather to talk shop and leverage network.(News)(Procter & Gamble Co.)
  by Neff, Jack
• Get the value from sponsorship; Coaches keep score on key game stats; sponsorships need good scorecards, too.(Viewpoint)(Column)
  by Burton, Rick
• Ebay bids to remake $372B used-car biz; Ads pitch service that `nationalizes' local industry.(News)
  by CUNEO, ALICE Z.
• Adages: How to win friends and influence ad spenders.(multiple topics)
  by Linnett, Richard
• Crowded talk circuit heads upscale; SYNDICATION: In what looks to be a flat market, it may be bye-bye Jenny, hello Ellen.(Special Report: TV's Upfront)
  by Fitzgerald, Kate
• Everything but ads: Fusion 5 thrives on straight talk; Shock-therapy approach has clients flocking to buzz-building idea shop.(News)
  by Chura, Hillary
• 'NYT' scandal slams brand image; Robinson: No ads have canceled.(News)
  by Fine, Jon
• Garfield's AdReview: EBay ad cruises by common sense; Carfax gets job done.(News)(Column)
• Go slow on FCC rule change; Media agency CEO says it's too soon to let big media get bigger.(Viewpoint)
  by Verklin, David
• 16th Annual Integrated Agencies; 'As business has its finger on the pause button,' U.S. revenue for direct, sales promotion, interactive shops slides 3.5% to $5.3 billion and agencies learn to adapt to new realities.(Special Report: Integrated Agencies)
• The Ad Market.(News)(advertising agency employment increases from 181,300 in 2/03 to 181,500 in 3/03)(Brief Article)
  by Cardona, Mercedes M.
• Pony taps Crispin Porter to lead makeover; Shoe brand seeks to become 'lifestyle' brand, retain its edge.(News)
• People.(The World: Ad Age Global News & Data)(Brief Article)
• Motorola wins by involving marketing in development.(Viewpoint)
• Walking The Walk; Saturn's 'Sheet Metal' a show-stopper in the 41st annual competition saluting the best advertising of 2002 as judged by 'Ad Age' editors.(Best Awards)
• Saturn/Omnicom Group's GoodBy, Silverstein & Partners, San Francisco; "Sheet Metal".(Best Awards)(Brief Article)
• Computer Associates, WPP Group's Y&R Advertising, New York; "Amnesia".(Best Awards)(Brief Article)
• Work: Sprite.(The World: Ad Age Global News & Data)(Coca-Cola Co. launches advertisements for Sprite Ice, Sprite Super Lemon)(Brief Article)
• Spots: Callaway Golf.(News)(Brief Article)
• Ad Age/IAG's Top Spots; #1: Pier 1 Imports.(News)(top ten advertisements)(Brief Article)
• Garfield's AdReview: Sears at peace being Sears, but still fails to set itself apart.(News)
  by Garfield, Bob
• Late News; Saab campaign unveils 'state of independence'.(Saab Cars USA; presents other news items)
• Rx ads mired in '50s tactics; In rush to build top-of-mind awareness, creative overlooks building brand values.(Viewpoint)(pharmaceutical advertising)
  by Woffington, Jay
• The Player: 'Idea' man Souder breathes new life into Riney legacy; Will stay true to approach, build on shop's talent.(People & Players)(Kirk Souder appointed president of Publicis & Hal Riney)
  by Cuneo, Alice Z.
• Broadcast nets take it day by day; NETWORKS: CBS touts stability; ABC must help several nights; NBC needs some laughs; and Fox is too `real'.(Special Report: TV's Upfront)(Column)
  by Friedman, Wayne
• Food Marketing Institute Show: Marketers try 'fast' food; New lines also heavy on health.(food industry introduces, markets new products)
  by Thompson, Stephanie
• Music sites launch battle of the brands; Pressplay to hire agency as it takes on Apple.(Pressplay Inc., Apple Computer Inc. online music )
  by Cuneo, Alice Z.; Elkin, Tobi
• Pop culture: Chevy sings praises of its role in history.(News)
  by Halliday, Jean; MacArthur, Kate
• Carat Interactive to buy independent Freestyle.(Interactive)
  by Elkin, Tobi
• Havas, Publicis see flat '03, true recovery for next year; Both cite drops in revenue; Grey posts 4.2% gain.(News)
• Golf brings in the green; Pro-am, celebrity tours create new sponsorship deals.
• Few new shows wow buyers in TV upfront; Star vehicles shine; Fox makes inroads on NBC.(News)
  by Friedman, Wayne; Linnett, Richard
• The Player: Kay seeks common language for global marketing effort; Novartis exec sees blue-chips as role models.(People & Players)(a profile of Novartis Pharmaceuticals vice president of global sales and marketing Andrew Kay)(Biography)
  by Thomaselli, Rich
• The Player: Lace intends to put Grey's London office back on map; CEO is prepared to take risks, make mistakes.(Garry Lace)
• KFC to extend for 6 months deal with Jason Alexander.(News)(Brief Article)
• The Week; IPG top brass give back stock options.(Interpublic Group of Cos.)
• An ad assembly line? The implications of WPP's plan to cement Ford ties are many.(Viewpoint)
• Ad Age/IAG's Top Spots; #1: Capital One.(News)(Brief Article)
• Kohler Co., Omnicom Group's GSD&M, Austin, Texas; "Race".(Best Awards)(Brief Article)
• Spots: Kellogg's.(launches TV ad for Special K Red Berries cereal)(Brief Article)
• Lunch to become Kastner & Partners.(The World: Ad Age Global News & Data)(Kastner & Partners is changing the name of its U.S. headquarters from Lunch to Kastner & Partners)(Brief Article)
  by Cuneo, Alice Z.
• Heat Index; WEEKLY RATING (0-10) OF SIZZLE & FIZZLE.(Media Works)(includes news from Meredith Corp., Martha Stewart Living, and others)(Brief Article)
• The Buzz; What we're talking about.(Media Works)(Burger King will team with Paramount Pictures, Nickelodeon for 'Rugrats Go Wild' promotion)(Brief Article)
  by Friedman, Wayne
• Agencies fall short at selling where it counts: to clients.(Viewpoint)
  by Crain, Rance
• People.(People & Players)(appointments, various companies)
• Editorial: If Honda can, why not others?(Viewpoint)(U.K. Accord ad)(Brief Article)(Editorial)
• People.(People & Players)(Brief Article)
• Late News; Rapp out of AARP review; Draft said to be near win.(news briefs)
• The Week; Hakuhodo buys Mendelsohn/Zien.(Briefs)(other news)
• So many realities, so few slots; Just when scripted TV thought it gained upper hand, the dam broke.(Special Report: TV's Upfront)
  by Fitzgerald, Kate
• The Ad Market.(News)(job market, stocks)(Brief Article)
  by Cardona, Mercedes M.
• The Biz: 'Post' goes against grain, sees circ soar.(Media Works)(The New York Post)
  by Fine, Jon
• Taunton Press readies 'Inspired House' launch; PBS show also part of plan to hit 500,000 circ.(News)
• Fudge Y&R posting lauded as watershed; Client-side exec 1st black woman to head big shop.(News)(Ann Fudge wins landmark appointment at Young & Rubicam)
  by Sanders, Lisa
• Sorenstam attracts sponsorship deals; Marketers see her as Tiger Woods of LPGA.(News)(Ladies Professional Golf Association golfer Annika Sorenstam)
  by Thomaselli, Rich

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