Advertising Industry
Industry: Email Alert RSS FeedMusic sites launch battle of the brands; Pressplay to hire agency as it takes on Apple.(Pressplay Inc., Apple Computer Inc. online music )
Advertising Age, May, 2003 by Cuneo, Alice Z.; Elkin, Tobi
Byline: TOBI ELKIN and ALICE Z. CUNEO
Apple's much-hailed entry into online music sales has set the stage for a marketing battle in the segment as rivals try to lure young consumers used to downloading songs from the Internet at no charge.
The success of the for-pay ventures is crucial to the future of the music industry, which has seen CD sales decline steeply-a result, record companies claim, of online file swapping.
Pressplay, the joint venture of Universal Music Group and Sony Music Entertainment, is expected to name an agency shortly to create an advertising campaign for its service. Ads are scheduled to appear by the fourth quarter.
Venables Bell & Partners, San Francisco, could be the front-runner for that $25 million...
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