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Industry: Email Alert RSS FeedLate News; Seven vie for $90 mil Toyota dealers acc't.
Advertising Age, May, 2003
[new york] Publicis Groupe's Saatchi & Saatchi here will defend its estimated $90 million creative account for the Greater New York Toyota Dealers Association against six challengers, all New York-based: Omnicom Group's DDB Worldwide; DeVito Verdi; Grey Global Group's Grey Worldwide; Interpublic Group of Cos.' Hill, Holliday, Connors, Cosmopulos; Kirshenbaum Bond & Partners and Wolf Group. Roth & Associates is handling the review.
Microsoft opens review for MSN's direct account
[redmond, wash.] Microsoft Corp.'s MSN is reviewing agencies for its direct marketing account, estimated at $15 million to $20 million, executives familiar with the situation said. Innes Maggiore Group, Canton, Ohio, is the incumbent. Interpublic's McCann-Erickson Worldwide,...
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