Advertising Industry
Industry: Email Alert RSS Feed'Woman to Watch': Old Navy recruits Burnett big-hitter.(News)(Susan Wayne appointed senior VP-marketing)
Advertising Age, June, 2003 by Boston, Elizabeth
Byline: ELIZABETH BOSTON
Susan Wayne was named last week as the new senior VP-marketing for Gap Inc.'s Old Navy, executives close to the company said. In her new post, she will need to continue the retailer's recent sales growth with increased marketing spending for its affordable family brand.
The San Francisco retailer typically turns in-house for its marketing work, but Gap tapped Publicis Groupe's Leo Burnett USA-where Ms. Wayne was exec VP-group account director-this year to learn how to better target customers for its Gap, Old Navy and Banana Republic brands as it faced increased competition from discount players like Target and Kohl's.
Winning Gap business
Ms. Wayne, 38, was promoted at Burnett in February after helping to...
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