Editorial: Get the focus on the client.(Viewpoint)

Advertising Age, June, 2003

This is Cannes week-a celebration of creativity as the advertising world converges on the south of France to take part in the industry's premier ad festival. But agency executives basking in creative glory had best remember it's not about the work. It's about the client.

That message resonated loudly and clearly at the American Association of Advertising Agencies' first new-business conference last week. The meeting, attended by 450 (a record for a Four A's conference in New York), was designed to allow its participants to share best practices and advice on how to weather the new-business drought. A common theme among the advice offered: Keep the focus on the client, not on the agency.

A trio of marketer panelists-JetBlue Airways' Amy...

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