Advertising Industry
Industry: Email Alert RSS FeedThe Week; Wunderman unit goes to Mediaedge.(Briefs)
Advertising Age, June, 2003
WPP Group's direct marketing agency Wunderman, a division of Young & Rubicam, will merge its media buying and planning services with Mediaedge:cia. Sheri Rothblatt and Gary Kagawa, executive media directors at Wunderman, will lead the division as managing partners and will report to Charles Courtier, Mediaedge:cia executive chairman-CEO. "My media operations are strong,'' said Daniel Morel, chairman-CEO of Wunderman, "but I could never develop a strong relationship with large media operators on my own, so bringing these assets to Charles will give us access to them.'' Mr. Morel said the merger will also involve Wunderman and Mediaedge:cia offices in 12 of the largest markets around the world. AT&T, a client of both shops, played a significant role in arranging the...
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