Voted & Quoted; 69% ...of those who voted in the Adage.com online poll this week say that Martha's indictment will be the downfall of her company, Martha Stewart Living Omnimedia.(Viewpoint)(Letter to the Editor)

Advertising Age, June, 2003

"Martha Stewart's companies were based on her style and soft-spoken way she made it all look simple to try and stylish to do. There cannot be a Martha Stewart without the goddess herself, and you can't plant petunias for the salads in jail!"

Shari Greer

Region director/ABC National Marketing/Houston

"Brand equity will ultimately be pulled down with the negative exposure that Ms. Stewart's indictment will bring. Take a lesson from Andersen, oops ...I mean Accenture. Rename or be replaced. It would be like naming a new Chinese restaurant 'Sars Noodle.' It carries a lot of baggage."

Alex Bastian

Pharmaceutical Healthcare rep/Pfizer/Milwaukee

"I reached for the current edition of Living last week at Home Depot, then...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.